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Effect of New Technology on Firms Business Objectives: A Case Study of Pak-Suzuki Company

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  • Kashan Pirzada
  • Monir Ahmed

Abstract

Importance of advancement of new technology in automobile industry with particular focus on Pakistan Suzuki Company¡¯s current implementation has been identified. The study is descriptive in nature, as sampling technique in the study is convenient as the company has not provided the sampling framework. Perception of advance technology survey has been conducted on 100 employees of Pakistan Suzuki motor company on the basis of four variables such as designing, manufacturing, planning and research, and engineering. The findings highlight that all the variables have strong correlations with new technology and firm business objectives. Moreover, inferential analysis indicates that majority of employees believe that the performance of the company has tremendously increased with the use of new technology. It is suggested that employees¡¯ perception towards impact of technology on business objectives should be conducted at a wider level. The effect of other factors on firm business objectives has been discussed and conclusion has been drawn accordingly.

Suggested Citation

  • Kashan Pirzada & Monir Ahmed, 2013. "Effect of New Technology on Firms Business Objectives: A Case Study of Pak-Suzuki Company," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 4(3), pages 95-101, May.
    • Handle: RePEc:jfr:ijba11:v:4:y:2013:i:3:p:95-101
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    References listed on IDEAS

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    1. John R. Baldwin & David Sabourin, 2002. "Advanced technology use and firm performance in Canadian manufacturing in the 1990s," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 11(4), pages 761-789, August.
    2. Erik Brynjolfsson & Lorin M. Hitt, 2000. "Beyond Computation: Information Technology, Organizational Transformation and Business Performance," Journal of Economic Perspectives, American Economic Association, vol. 14(4), pages 23-48, Fall.
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    Cited by:

    1. Mindaugas Laužikas & Mindaugas Laužikas & AistÄ— MiliÅ«tÄ— & ViltÄ— MorozovaitÄ— & Danielius KarpiÄ ius, 2021. "Effestiveness and efficiency criteria for strategic application of mechatronics in business processes," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 3(3), pages 79-105, September.
    2. Mindaugas Laužikas & Aistė Miliūtė & Viltė Morozovaitė & Danielius Karpičius, 2021. "Effestiveness and efficiency criteria for strategic application of mechatronics in business processes," Post-Print hal-03583982, HAL.
    3. Mohammed Sani Abdullahi & Ummi Rahma Shehu & Bashir Mikail Usman, 2019. "Impact Of Information Communication Technology On Organizational Productivity In The Nigeria Banking Industry: Empirical Evidence," Noble International Journal of Business and Management Research, Noble Academic Publsiher, vol. 3(1), pages 1-9, January.

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