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Using Internet And Travel Agencies In Planning A Trip. A Qualitative Approach

Author

Listed:
  • Oana Tugulea

    (Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iasi, Romania)

  • Claudia Bobalca

    (Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iasi, Romania)

  • Andreea Maha

    (Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iasi, Romania)

  • Liviu-George Maha

    (Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iasi, Romania)

Abstract

The purpose of the present research is to discover and to understand young people’s touristic behaviour. We investigated the process of planning a trip, the perception about travel agencies and about Internet using qualitative methods. The aim of this paper is also to establish how important are qualitative methods when trying to understand touristic behaviour. We used exploratory qualitative research. Even we made only a qualitative research there are some managerial implications of this study. Managers must focus on human factor when promoting a touristic product. They can use Internet to inform young tourists but they must understand the importance of presenting the real conditions and not an improved option of the real offer. Travel agencies must be as flexible as the situation allows. This paper is important because it investigates in-depth the young tourists opinions and allow a comparison between the perception on travel agencies and the Internet.

Suggested Citation

  • Oana Tugulea & Claudia Bobalca & Andreea Maha & Liviu-George Maha, 2014. "Using Internet And Travel Agencies In Planning A Trip. A Qualitative Approach," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 6(1), pages 181-200, March.
    • Handle: RePEc:jes:wpaper:y:2014:v:6:i:1:p:181-200
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    File URL: http://www.ceswp.uaic.ro/articles/CESWP2014_VI1_TUG.pdf
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    travel agencies; Internet; travel behaviour; qualitative research;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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