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Managing Online Auctions: Current Business and Research Issues

Author

Listed:
  • Edieal J. Pinker

    (W. E. Simon Graduate School of Business Administration, University of Rochester, Rochester, New York 14627)

  • Abraham Seidmann

    (W. E. Simon Graduate School of Business Administration, University of Rochester, Rochester, New York 14627)

  • Yaniv Vakrat

    (McKinsey and Company, Palo Alto, California 94304 and The Graduate School of Business, Stanford University, Stanford, California 94305)

Abstract

The Internet's computational power and flexibility have made auctions a widespread and integral part of both consumer and business markets. Though online auctions are a multi-billion dollar annual activity, with a growing variety of sophisticated trading mechanisms, scientific research on them is at an early stage. This paper analyzes the current state of management science research on online auctions. It develops a broad research agenda for issues such as the behavior of online auction participants, the optimal design of online auctions, the integration of auctions into the ongoing operation of firms, and the use of the data generated by online auctions to inform future trading mechanisms. These research areas will draw from applied and theoretical work spanning management science, economics, and information systems.

Suggested Citation

  • Edieal J. Pinker & Abraham Seidmann & Yaniv Vakrat, 2003. "Managing Online Auctions: Current Business and Research Issues," Management Science, INFORMS, vol. 49(11), pages 1457-1484, November.
    • Handle: RePEc:inm:ormnsc:v:49:y:2003:i:11:p:1457-1484
    DOI: 10.1287/mnsc.49.11.1457.20584
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    Keywords

    Auctions; Internet;

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