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Value-Focused Brainstorming

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  • Ralph L. Keeney

    (Fuqua School of Business, Duke University, Durham, North Carolina 27708)

Abstract

Brainstorming can be a useful technique to create alternatives for complex decisions. To enhance the quality and innovativeness of the created alternatives, value-focused brainstorming incorporates two features of value-focused thinking into the traditional brainstorming procedures. First, it explicitly identifies the valued aspects of potential alternatives, specified as distinct objectives, to guide brainstormers to create alternatives of greater value. Second, all participants in a brainstorm individually create alternatives prior to any anchoring on group discussions, which will enhance getting the full range of each individual's thoughts articulated. Concepts and procedures of the approach are discussed. A public policy application, done to address recommendations following the World Trade Center disaster, illustrates the approach by creating alternatives to improve emergency evacuation of individuals from large buildings.

Suggested Citation

  • Ralph L. Keeney, 2012. "Value-Focused Brainstorming," Decision Analysis, INFORMS, vol. 9(4), pages 303-313, December.
    • Handle: RePEc:inm:ordeca:v:9:y:2012:i:4:p:303-313
    DOI: 10.1287/deca.1120.0251
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    References listed on IDEAS

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    1. Paul L. Ewing & William Tarantino & Gregory S. Parnell, 2006. "Use of Decision Analysis in the Army Base Realignment and Closure (BRAC) 2005 Military Value Analysis," Decision Analysis, INFORMS, vol. 3(1), pages 33-49, March.
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    4. Ralph L. Keeney & Timothy L. McDaniels, 1992. "Value-Focused Thinking about Strategic Decisions at BC Hydro," Interfaces, INFORMS, vol. 22(6), pages 94-109, December.
    5. Detlof von Winterfeldt & Terrence M. O'Sullivan, 2006. "Should We Protect Commercial Airplanes Against Surface-to-Air Missile Attacks by Terrorists?," Decision Analysis, INFORMS, vol. 3(2), pages 63-75, June.
    6. Samuel D. Bond & Kurt A. Carlson & Ralph L. Keeney, 2010. "Improving the Generation of Decision Objectives," Decision Analysis, INFORMS, vol. 7(3), pages 238-255, September.
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    Citations

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    Cited by:

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    3. Steven D. Silver, 2021. "Dynamics of Negative Evaluations in the Information Exchange of Interactive Decision-Making Teams: Advancing the Design of Technology-Augmented GDSS," Information Systems Frontiers, Springer, vol. 23(6), pages 1621-1642, December.
    4. Höfer, Tim & von Nitzsch, Rüdiger & Madlener, Reinhard, 2019. "Using Value-Focused Thinking and Multi-Criteria Group Decision-Making to Evaluate Energy Transition Alternatives," FCN Working Papers 4/2019, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN).
    5. Killemsetty, Namesh & Johnson, Michael & Patel, Amit, 2022. "Understanding housing preferences of slum dwellers in India: A community-based operations research approach," European Journal of Operational Research, Elsevier, vol. 298(2), pages 699-713.
    6. Jason R. W. Merrick & Martha Grabowski, 2014. "Decision Performance and Safety Performance: A Value-Focused Thinking Study in the Oil Industry," Decision Analysis, INFORMS, vol. 11(2), pages 105-116, June.
    7. Johannes Siebert & Ralph L. Keeney, 2015. "Creating More and Better Alternatives for Decisions Using Objectives," Operations Research, INFORMS, vol. 63(5), pages 1144-1158, October.

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