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Value-Focused Thinking in a Difficult Context: Planning Tourism for Guimaras, Philippines

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  • Timothy McDaniels

    (Institute of Resources and Environment, University of British Columbia, Vancouver, British Columbia, Canada V6T 1W5)

  • William Trousdale

    (EcoPlan International, 39113-3695 West 10th Avenue, Vancouver, British Columbia, Canada V6R 4P1)

Abstract

We used value-focused thinking as a framework for planning tourism in Guimaras, Philippines. Our objective was to help government officials and stakeholders devise new strategies for developing rural tourism. The developing-world setting and a pre-existing commitment to a planning alternative that faced severe obstacles made our work difficult. We clarified the planning context, assessed the tourism market potential, and structured objectives with a series of interviews. In a multi-stakeholder workshop, the objectives were ranked and weighted, and new alternatives were developed. Tourism planning in Guimaras has been substantially changed as a result of these activities, with two new approaches being pursued. This case study, and our past experience, suggest value-focused thinking is useful “decision therapy.”

Suggested Citation

  • Timothy McDaniels & William Trousdale, 1999. "Value-Focused Thinking in a Difficult Context: Planning Tourism for Guimaras, Philippines," Interfaces, INFORMS, vol. 29(4), pages 58-70, August.
    • Handle: RePEc:inm:orinte:v:29:y:1999:i:4:p:58-70
    DOI: 10.1287/inte.29.4.58
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    References listed on IDEAS

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    1. Ralph L. Keeney & Timothy L. McDaniels, 1992. "Value-Focused Thinking about Strategic Decisions at BC Hydro," Interfaces, INFORMS, vol. 22(6), pages 94-109, December.
    2. Timothy L. McDaniels, 1996. "The structured value referendum: Eliciting preferences for environmental policy alternatives," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 15(2), pages 227-251.
    3. Ralph L. Keeney, 1988. "Structuring Objectives for Problems of Public Interest," Operations Research, INFORMS, vol. 36(3), pages 396-405, June.
    4. Robin Gregory & Ralph L. Keeney, 1994. "Creating Policy Alternatives Using Stakeholder Values," Management Science, INFORMS, vol. 40(8), pages 1035-1048, August.
    5. Ward Edwards & Detlof von Winterfeldt, 1987. "Public Values in Risk Debates," Risk Analysis, John Wiley & Sons, vol. 7(2), pages 141-158, June.
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    Cited by:

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    3. Killemsetty, Namesh & Johnson, Michael & Patel, Amit, 2022. "Understanding housing preferences of slum dwellers in India: A community-based operations research approach," European Journal of Operational Research, Elsevier, vol. 298(2), pages 699-713.

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