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Shared ride-hailing service in India: an analysis of consumers' intention to adopt

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  • Pooja Goel
  • Piali Haldar

Abstract

The aim of the present study is to explore factors affecting commuters' intention to adopt shared ride-hailing service. The study is based on the technology acceptance model (TAM). Using descriptive research design, data was collected from 345 consumers. Findings of the study establish that perceived usefulness (PU), concern for environment (CFE), perceived financial benefits (PFBs), and social influence (SI) are the important determinants of positive attitude formation towards shared ride-hailing service. However, perceived ease of use (PEOU) reflects insignificant relationship with attitude. Further, it has been found that attitude to use shared ride-hailing service positively affect intention. The present study provides future framework which can be utilised by shared ride-hailing service providers for efficiently targeting the customers through proper market segmentation.

Suggested Citation

  • Pooja Goel & Piali Haldar, 2020. "Shared ride-hailing service in India: an analysis of consumers' intention to adopt," International Journal of Business and Emerging Markets, Inderscience Enterprises Ltd, vol. 12(3), pages 336-353.
    • Handle: RePEc:ids:ijbema:v:12:y:2020:i:3:p:336-353
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    Cited by:

    1. Saxena, Aditya & Gupta, Vallary, 2023. "Carpooling: Who is closest to adopting it? An investigation into the potential car-poolers among private vehicle users: A case of a developing country, India," Transport Policy, Elsevier, vol. 135(C), pages 11-20.
    2. Shailesh Pandita & Surabhi Koul & Hari Govind Mishra, 2021. "Acceptance of Ride-sharing in India:Empirical Evidence from the UTAUT Model," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(2), pages 93-117, September.

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