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The Value-Added Dog Food Market: Do Dog Owners Prefer Natural or Organic Dog Foods?

Author

Listed:
  • Jennifer Simonsen
  • Gaylene Faskeno
  • Jay Lillywhite

Abstract

This research provides novel information on dog food attributes that influence a dog owner’s food purchase decision, examining preferences as they relate to natural and organic ingredients using a discrete choice experiment. A total of 661 U.S. dog owners were surveyed. Results suggest respondents prefer dog food made with natural ingredients to dog foods made with conventional or organic ingredients. Although price was the most important attribute, ingredient source (e.g. natural, 75/25% organic/non-organic or 100/0% organic/non-organic) was more important than the other dog food attributes studied (package size, product recommendation, and product formula). The product combination that provided the highest level of survey respondent satisfaction was a 5-pound package of natural dog food that came recommended by a veterinarian and used an age and size-specific formula.

Suggested Citation

  • Jennifer Simonsen & Gaylene Faskeno & Jay Lillywhite, 2014. "The Value-Added Dog Food Market: Do Dog Owners Prefer Natural or Organic Dog Foods?," Journal of Agricultural Science, Canadian Center of Science and Education, vol. 6(6), pages 1-86, May.
    • Handle: RePEc:ibn:jasjnl:v:6:y:2014:i:6:p:86
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    References listed on IDEAS

    as
    1. Loureiro, Maria L. & McCluskey, Jill J. & Mittelhammer, Ronald C., 2001. "Assessing Consumer Preferences For Organic, Eco-Labeled, And Regular Apples," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(2), pages 1-13, December.
    2. Brian Mennecke & Anthony Townsend & Dermot J. Hayes & Steven M. Lonergan, 2006. "Study of the Factors that Influence Consumer Attitudes Toward Beef Products Using the Conjoint Market Analysis Tool, A," Center for Agricultural and Rural Development (CARD) Publications 06-wp425, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    3. Katie Abrams & Courtney Meyers & Tracy Irani, 2010. "Naturally confused: consumers’ perceptions of all-natural and organic pork products," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 27(3), pages 365-374, September.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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