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Attitudes and Willingness to Pay More for Organic Foods by Tennessee Consumers

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  • Hiren Bhavsar
  • Fisseha Tegegne
  • Kofi Baryeh
  • Prabodh Illukpitiya

Abstract

This paper examines the general knowledge of consumers regarding organic food and determines their willingness to pay more for it. Data was collected using a random sample of grocery shoppers in the state of Tennessee. The study reveals most of the respondents had a fair knowledge of what organic food was. The number of respondents who had never purchased organic food was found to be only slightly higher than the number who purchase it. A binary logistic regression found income and Environmental concern to be factors that effectively determine willingness to pay more for organic food.

Suggested Citation

  • Hiren Bhavsar & Fisseha Tegegne & Kofi Baryeh & Prabodh Illukpitiya, 2018. "Attitudes and Willingness to Pay More for Organic Foods by Tennessee Consumers," Journal of Agricultural Science, Canadian Center of Science and Education, vol. 10(6), pages 1-33, May.
    • Handle: RePEc:ibn:jasjnl:v:10:y:2018:i:6:p:33
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    References listed on IDEAS

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    1. Hu, Wuyang & Woods, Timothy A. & Bastin, Sandra, 2009. "Consumer Acceptance and Willingness to Pay for Blueberry Products with Nonconventional Attributes," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 41(1), pages 1-14, April.
    2. Govindasamy, Ramu & Italia, John, 1999. "Predicting Willingness-To-Pay A Premium For Organically Grown Fresh Produce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(2), pages 1-10, July.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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