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Purchasing Intention of Products with Sustainable Packaging

Author

Listed:
  • Aline Carla Petkowicz

    (Atitus Educação, Passo Fundo 99070-220, Brazil)

  • Tatiane Pelegrini

    (Atitus Educação, Passo Fundo 99070-220, Brazil)

  • Brian William Bodah

    (Thaines and Bodah Center for Education and Development, Othello, WA 99344, USA
    Workforce Education & Applied Baccalaureate Programs, Yakima Valley College, Yakima, WA 98902, USA)

  • Carlos Daniel Rotini

    (Atitus Educação, Passo Fundo 99070-220, Brazil)

  • Leila Dal Moro

    (Atitus Educação, Passo Fundo 99070-220, Brazil)

  • Alcindo Neckel

    (Atitus Educação, Passo Fundo 99070-220, Brazil)

  • Caroline Pauletto Spanhol

    (Federal University of Mato Grosso do Sul, Campo Grande 79074-460, Brazil)

  • Elton Gean Araújo

    (Federal University of Mato Grosso do Sul, Campo Grande 79074-460, Brazil)

  • Jandir Pauli

    (Atitus Educação, Passo Fundo 99070-220, Brazil)

  • Giana de Vargas Mores

    (Atitus Educação, Passo Fundo 99070-220, Brazil)

Abstract

This study investigates Brazilian consumers’ purchase intentions for sustainably packaged products, applying the theory of planned behavior enhanced with environmental concern, knowledge, willingness to pay more, and trust. Data were collected from 509 participants via an online questionnaire, using convenience sampling. The questionnaire, based on previously validated scales, examined attitudes toward purchasing, subjective norms, perceived behavioral control, environmental variables, and purchase intentions. Descriptive analysis pointed out the prominence of environmental concern, positive purchasing attitudes, and purchase intentions. Principal component analysis reorganized variables into seven components, while cluster analysis identified three distinct consumer profiles: those prioritizing cost and information, environmentally conscious young consumers, and individuals influenced by social factors, with a strong sense of consumption control. The study reveals a widespread concern for the environment among respondents, highlighting the need for societal and political advancements in support of sustainable consumption practices.

Suggested Citation

  • Aline Carla Petkowicz & Tatiane Pelegrini & Brian William Bodah & Carlos Daniel Rotini & Leila Dal Moro & Alcindo Neckel & Caroline Pauletto Spanhol & Elton Gean Araújo & Jandir Pauli & Giana de Varga, 2024. "Purchasing Intention of Products with Sustainable Packaging," Sustainability, MDPI, vol. 16(7), pages 1-18, March.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:7:p:2914-:d:1367830
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    References listed on IDEAS

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