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Influence of Age and Education on Purchase Intention of Halal Labelled Food Among Indonesian Muslim Mothers

Author

Listed:
  • Nur Hasanah

    (Faculty of Social Science and Political Science, Brawijaya University, Indonesia. Author-2-Name: Indras Susetiani Diniari Author-2-Workplace-Name: Brawijaya University, Indonesia. Author-3-Name: Afia Fitriani Author-3-Workplace-Name: Brawijaya University, Indonesia. Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

"Objective � This study examines the discrepancies that exist among the influence of age and education on purchase intention of halal labelled food, by using conscientiousness as a covariate. Methodology/Technique � Total number of respondents used in this research were 352 Indonesian mothers. Data has been collected through questionnaires measuring the purchase intention of halal labelled food and analysis has been performed through analysis of covariance. Findings � The results have indicated that when conscientiousness trait is controlled, the interaction of age and education exhibit influence on purchase intention of halal labelled food with (F=6.079; p=.03), and effect size of 3.4% (.034). The influence of education, with controlled conscientiousness trait, over purchase intention of halal labelled food is significant (F=3.407; p=.034), effect size 1.9% (.019). On the other hand, age, with controlled conscientiousness trait, does not have significant influence over purchase intention of halal labelled food (F=3.407; p=.34). Novelty � This paper has revealed demographic variables; education and age; that influence purchase intention by controlling psychological factor."

Suggested Citation

  • Nur Hasanah, 2017. "Influence of Age and Education on Purchase Intention of Halal Labelled Food Among Indonesian Muslim Mothers," GATR Journals gjbssr490, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:gjbssr490
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Govindasamy, Ramu & Italia, John, 1999. "Predicting Willingness-To-Pay A Premium For Organically Grown Fresh Produce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(2), pages 1-10, July.
    3. van Doorn, Jenny & Verhoef, Peter C., 2011. "Willingness to pay for organic products: Differences between virtue and vice foods," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 167-180.
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    More about this item

    Keywords

    Age; Analysis of Covariance; Conscientiousness; Education; Purchase Intention of Halal Labelled Food.;
    All these keywords.

    JEL classification:

    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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