IDEAS home Printed from https://ideas.repec.org/a/etr/series/v11y2021i1p020-026.html
   My bibliography  Save this article

E-marketing and the hotel business promotion: Prospect and challenges in selected hotels in Ado-Ekiti, Nigeria

Author

Listed:
  • Aina Olayinka Christopher

    (Department of Tourism and Events Management Afe Babalola University, Ado Ekiti, Nigeria)

Abstract

This research study was designed to critically examine the prospects and challenges of e-marketing in the hotel business promotion. The study intensively revealed the challenges of e-marketing in hotel business and proffered solutions to it. This research was conducted using all the four hotel business (Prosperous Royal Hotel and Resort, Queen’s Court Hotel, Pathfinder Hotel and Holiday Inn, Koltotel Plaza & Suit) within Ado-Ekiti, Nigeria. Analysis of data collected through questionnaires was carried out using inferential statistics of percentage and frequency in determining the significance of hypotheses formulated. The result of the hypotheses shows that there is significant need for the adoption of e-marketing in the hotel business because it has been a subject in the creation of awareness and advertising of its products around the world, it also revealed the fact that e-marketing organizational challenges is to gain agreement with hotel managements regarding how to proceed with operations, innovations and exploration in the business which needs to be resolved based on the opportunities and success ahead. It was concluded that e-marketing is an essential tools in the hotel business promotion for development. It was recommended based on the findings that to gain competitive advantage in the demanding hotel business, e-marketing must be the forerunner, it also notes that it is important nowadays for any of these industries to have its own website, promote its products through social networks.

Suggested Citation

  • Aina Olayinka Christopher, 2021. "E-marketing and the hotel business promotion: Prospect and challenges in selected hotels in Ado-Ekiti, Nigeria," E3 Journal of Business Management and Economics., E3 Journals, vol. 11(1), pages 020-026.
    • Handle: RePEc:etr:series:v:11:y:2021:i:1:p:020-026
    as

    Download full text from publisher

    File URL: https://e3journals.org/cms/articles/1613801337_3Christopher.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Khalid Naser AL Zubi, 2023. "The Effect of E-Marketing on The Performance of Small Business Enterprises," International Journal of Business and Management, Canadian Center of Science and Education, vol. 18(1), pages 1-88, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:etr:series:v:11:y:2021:i:1:p:020-026. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Andrew Godwin (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.