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The Value System of Youths in Jordan: Implications for Human Resource & Marketing Managers

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  • Ahmad Mohammad Obeidat
  • Zaid Mohammad Obeidat
  • Mohammad Ibrahim Obeidat

Abstract

Based on a sample of 263 Jordanians, this study aimed to identify the value system of the Jordanian youths and compare it to that of their seniors. Using Rokeach value system survey and a snowball sampling technique data was collected from two samples- students in a major university in Jordan and their parents. Although, significant differences were found for a number of values between the students and their parents, the findings of this study identified similar value systems structures for both samples. This study contributes to the existing literature by exploring the value system of youths in Jordan and suggests a number of recommendations for HR and Marketing Managers. Transformational leadership does not significantly affect technology transfer effectiveness. tor in Egypt. rsonal authority of the leader; On technology transfer effectiveness.

Suggested Citation

  • Ahmad Mohammad Obeidat & Zaid Mohammad Obeidat & Mohammad Ibrahim Obeidat, 2016. "The Value System of Youths in Jordan: Implications for Human Resource & Marketing Managers," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(10), pages 162-162, September.
    • Handle: RePEc:ibn:ijbmjn:v:11:y:2016:i:10:p:162
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    References listed on IDEAS

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    4. Kamakura, Wagner A & Novak, Thomas P, 1992. "Value-System Segmentation: Exploring the Meaning of LOV," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(1), pages 119-132, June.
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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