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Impacts of Consumer Ethnocentrism on Purchasing Intention of Electric Vehicles: A Case Study of Henan Province, China

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  • Xian Guo
  • Chanchai Bunchapattanasakda

Abstract

The purpose of this study is to explore the relationship between antecedents and consumer ethnocentric tendency on electric car purchasing in Henan province, China. This is a quantitative research paper, the data collected through a semi-structured survey questionnaire from 422 electric car owners in Henan province, China. One-way ANOVA and Pearson’s correlation coefficient were employed to test data variables and to test the hypothesis. This study concludes that a significant relationship between consumer ethnocentrism and socio-psychological (patriotism; correlation), demographics (age; income level), as well as purchasing intention on electric vehicles.

Suggested Citation

  • Xian Guo & Chanchai Bunchapattanasakda, 2020. "Impacts of Consumer Ethnocentrism on Purchasing Intention of Electric Vehicles: A Case Study of Henan Province, China," International Business Research, Canadian Center of Science and Education, vol. 13(3), pages 1-59, March.
    • Handle: RePEc:ibn:ibrjnl:v:13:y:2020:i:3:p:59
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    References listed on IDEAS

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    1. George Balabanis & Adamantios Diamantopoulos & Rene Dentiste Mueller & T C Melewar, 2001. "The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(1), pages 157-175, March.
    2. de Ruyter, Ko & van Birgelen, Marcel & Wetzels, Martin, 1998. "Consumer ethnocentrism in international services marketing," International Business Review, Elsevier, vol. 7(2), pages 185-202, April.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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