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Moderating effect of nationality on country-of-origin perceptions: English-speaking Thailand versus French-speaking Canada

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  • Ahmed, Sadrudin A.
  • d'Astous, Alain

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  • Ahmed, Sadrudin A. & d'Astous, Alain, 2007. "Moderating effect of nationality on country-of-origin perceptions: English-speaking Thailand versus French-speaking Canada," Journal of Business Research, Elsevier, vol. 60(3), pages 240-248, March.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:3:p:240-248
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    References listed on IDEAS

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    1. Chao, Paul, 1998. "Impact of Country-of-Origin Dimensions on Product Quality and Design Quality Perceptions," Journal of Business Research, Elsevier, vol. 42(1), pages 1-6, May.
    2. Green, Robert T, et al, 1983. "Societal Development and Family Purchasing Roles: A Cross-National Study," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(4), pages 436-442, March.
    3. George Balabanis & Adamantios Diamantopoulos & Rene Dentiste Mueller & T C Melewar, 2001. "The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(1), pages 157-175, March.
    4. Insch, Gary S. & McBride, J. Brad, 2004. "The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct," Journal of Business Research, Elsevier, vol. 57(3), pages 256-265, March.
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    1. Eugenijus Chlivickas & Rasa Smaliukiene, 2009. "International region as a brand origin: Conceptualization and review," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 10(2), pages 141-148, March.
    2. Elitsa R. Banalieva & Ravi Sarathy, 2011. "A Contingency Theory of Internationalization," Management International Review, Springer, vol. 51(5), pages 593-634, October.
    3. Zhang, Jianhong & Zhou, Chaohong & van Gorp, Désirée M. & van Witteloostuijn, Arjen, 2020. "Willingness to work for multinational enterprises from emerging countries: The case of Chinese multinational enterprises in the Netherlands," International Business Review, Elsevier, vol. 29(5).
    4. Jianhong Zhang & David L. Deephouse & Désirée van Gorp & Haico Ebbers, 2022. "Individuals’ Perceptions of the Legitimacy of Emerging Market Multinationals: Ethical Foundations and Construct Validation," Journal of Business Ethics, Springer, vol. 176(4), pages 801-825, April.
    5. Teo Poh Chuin & Osman Mohamad, 2017. "Brand Origin Recognition Accuracy (Bora) And Its Antecedents: A Case In Malaysia," Proceedings of Business and Management Conferences 5607146, International Institute of Social and Economic Sciences.
    6. Ma, Jieqiong & Yang, Jie & Yoo, Boonghee, 2020. "The moderating role of personal cultural values on consumer ethnocentrism in developing countries: The case of Brazil and Russia," Journal of Business Research, Elsevier, vol. 108(C), pages 375-389.

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