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Preference For Domestic Goods: A Study Of Consumer Ethnocentrism In The Republic Of Moldova

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  • Stela CAZACU

    (U Moldova State University, Alexei Mateevici, Str., Nr. 60, MD-2009, Chisinau, Moldova)

Abstract

International trade has a significant role in the world economy. That is why it is a challenging task to understand the consumers’ minds, particularly when the consumption of imported products is regarded. This article attempts to explore Moldovan consumer ethnocentric tendencies. For attaining this goal, a self-administered questionnaire was delivered, using CETSCALE. There were obtained 113 complete and usable responses. The data from the study point out that the Moldovan consumers tend to be moderately ethnocentric. This tendency is distributed uniformly amongst socio-demographic groups selected for this research.

Suggested Citation

  • Stela CAZACU, 2016. "Preference For Domestic Goods: A Study Of Consumer Ethnocentrism In The Republic Of Moldova," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(1), pages 1-35, January.
    • Handle: RePEc:scm:ecofrm:v:5:y:2016:i:1:p:35
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    File URL: http://ecoforumjournal.ro/index.php/eco/article/view/322/212
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    References listed on IDEAS

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    1. George Balabanis & Adamantios Diamantopoulos & Rene Dentiste Mueller & T C Melewar, 2001. "The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(1), pages 157-175, March.
    2. Yogesh Upadhyay & Shiv Kumar Singh, 2006. "Preference for Domestic Goods: A Study of Consumer Ethnocentrism," Vision, , vol. 10(3), pages 59-68, July.
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    Cited by:

    1. Tijo Thomas & Naveli Singh & K. G. Ambady, 2020. "Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision," Vision, , vol. 24(3), pages 320-329, September.
    2. José Felipe Jiménez-Guerrero & Juan Carlos Pérez-Mesa & Emilio Galdeano-Gómez, 2020. "Alternative Proposals to Measure Consumer Ethnocentric Behavior: A Narrative Literature Review," Sustainability, MDPI, vol. 12(6), pages 1-16, March.
    3. Inna Čábelková & Luboš Smutka & Svitlana Rotterova & Olesya Zhytna & Vít Kluger & David Mareš, 2022. "The Sustainability of International Trade: The Impact of Ongoing Military Conflicts, Infrastructure, Common Language, and Economic Wellbeing in Post-Soviet Region," Sustainability, MDPI, vol. 14(17), pages 1-14, August.
    4. Riddhish N. Joshi & Yogesh C. Joshi, 2021. "An Assessment of CETSCALE in Liberalised Economy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 3-22.

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