Consumer Ethnocentrism, Country Image and Local Brand Preference: The Case of the Colombian Textile, Apparel and Leather Industry
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DOI: 10.1177/0972150917710112
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- de Ruyter, Ko & van Birgelen, Marcel & Wetzels, Martin, 1998. "Consumer ethnocentrism in international services marketing," International Business Review, Elsevier, vol. 7(2), pages 185-202, April.
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Keywords
Consumer ethnocentrism; country image; local brand preference; Colombia; textile industry;All these keywords.
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