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Analysis Of Manufacturing Methods Using Market Demand Dynamics

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  • Adenike A. Moradeyo

Abstract

This study analysed manufacturing strategy based on market dynamism. It showed how the knowledge of price and demand changes of products can be used as a tool to identify appropriate manufacturing processes and strategies for production. Using a qualitative methodology, specifically, a case method, the plausible alignment between the different product categories, manufacturing process and strategies are established. The contingency theory and the perspective of the theory of swift, even flow (TSEF) are used as the theoretical bases for this study. The result shows an alignment of the product type with the process and strategy types for the functional-necessity product category and some deviations for the innovativefunctional product category

Suggested Citation

  • Adenike A. Moradeyo, 2019. "Analysis Of Manufacturing Methods Using Market Demand Dynamics," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 10(1), pages 61-76.
    • Handle: RePEc:ibf:rbfstu:v:10:y:2019:i:1:p:61-76
    as

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    References listed on IDEAS

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    More about this item

    Keywords

    Manufacturing method; Product-Process Matrix; Functional-Necessity Products; Innovative-Luxury Products; Price Elasticity of Demand;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L6 - Industrial Organization - - Industry Studies: Manufacturing

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