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Investigating The Determinants And Outcomes Of Market Orientation: Evidence From Bangladesh Banks

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  • Mostaque Ahmed Zebal
  • Ali Quazi

Abstract

This paper aims at identifying the determinants and outcomes of market orientation in the context of a developing country - Bangladesh. To this end, the validity of the well established Market Orientation (MARKOR) scale was tested using samples drawn from the private banking sector in Bangladesh. The study revealed support for the validity of the MARKOR scale when applied to Bangladesh. Stepwise regression and univariate test were performed for searching the answer for the research questions of this study. The findings of this research have important implications for marketing policies of firms operating in developing countries in general and Bangladesh in particular

Suggested Citation

  • Mostaque Ahmed Zebal & Ali Quazi, 2011. "Investigating The Determinants And Outcomes Of Market Orientation: Evidence From Bangladesh Banks," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 4(2), pages 35-47.
    • Handle: RePEc:ibf:ijmmre:v:4:y:2011:i:2:p:35-47
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    References listed on IDEAS

    as
    1. J Markham Collins, 1990. "A Market Performance Comparison of U.S. Firms Active in Domestic, Developed and Developing Countries," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 21(2), pages 271-287, June.
    2. Susan P Douglas & C Samuel Craig, 1983. "Examining Performance of U.S. Multinationals in Foreign Markets," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 14(3), pages 51-62, September.
    3. John Dawes, 2000. "Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data," Australian Journal of Management, Australian School of Business, vol. 25(2), pages 173-199, September.
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    Cited by:

    1. Kato M. I. Isaiah & Peter K. Turyakira, 2021. "Does Market Orientation Impact Customer Satisfaction? Evidence from the Banking Industry in Uganda," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(4), pages 1-19, July.

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    More about this item

    Keywords

    Market Orientation; MARKOR; Banks; Developing Country; Bangladesh;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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