Investigating The Determinants And Outcomes Of Market Orientation: Evidence From Bangladesh Banks
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References listed on IDEAS
- J Markham Collins, 1990. "A Market Performance Comparison of U.S. Firms Active in Domestic, Developed and Developing Countries," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 21(2), pages 271-287, June.
- Susan P Douglas & C Samuel Craig, 1983. "Examining Performance of U.S. Multinationals in Foreign Markets," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 14(3), pages 51-62, September.
- John Dawes, 2000. "Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data," Australian Journal of Management, Australian School of Business, vol. 25(2), pages 173-199, September.
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- Kato M. I. Isaiah & Peter K. Turyakira, 2021. "Does Market Orientation Impact Customer Satisfaction? Evidence from the Banking Industry in Uganda," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(4), pages 1-19, July.
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More about this item
Keywords
Market Orientation; MARKOR; Banks; Developing Country; Bangladesh;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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