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A Cross-National Empirical Investigation of Music Streaming Behavior

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  • P. Raj Devasagayam
  • Francisco Javier Martinez Calderon

Abstract

Our research examines the current trends in on-line music consumption across various national markets. The number of outlets that allow an individual to listen to music, both paid and unpaid, are proliferating. Music streaming services (such as Spotify, Pandora or Soundcloud) are becoming the new trend in listening to music, however, the characteristics of consumers and their consumption behavior is still evolving. We collected data on music consumption from several countries (primarily the USA) with a random sample of 462 respondents via an online survey. Since a quarter of respondents were from various countries outside of the US, it allowed us to examine differences between US consumers and international consumers. Our results display interesting trends and help us better understand current music consumer preferences. Our findings may be of interest to marketing strategists and academic researchers.

Suggested Citation

  • P. Raj Devasagayam & Francisco Javier Martinez Calderon, 2016. "A Cross-National Empirical Investigation of Music Streaming Behavior," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(5), pages 152-171, May.
    • Handle: RePEc:hur:ijarbs:v:6:y:2016:i:5:p:152-171
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    References listed on IDEAS

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    1. Brosdahl, Deborah J.C. & Carpenter, Jason M., 2011. "Shopping orientations of US males: A generational cohort comparison," Journal of Retailing and Consumer Services, Elsevier, vol. 18(6), pages 548-554.
    2. Marco Guerzoni & Massimiliano Nuccio, 2014. "Music consumption at the dawn of the music industry: the rise of a cultural fad," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(2), pages 145-171, May.
    3. Birgitte Andersen & Marion Frenz, 2010. "Don’t blame the P2P file-sharers: the impact of free music downloads on the purchase of music CDs in Canada," Journal of Evolutionary Economics, Springer, vol. 20(5), pages 715-740, October.
    4. Donata Favaro & Carlofilippo Frateschi, 2007. "A discrete choice model of consumption of cultural goods: the case of music," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(3), pages 205-234, September.
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    Cited by:

    1. Dr. Md. Mozammel Hossain Bokul, 2023. "Music Consumption on Digital Platforms: A Study on Bangladeshi University Students," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(7), pages 90-105, July.

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