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Consumers’ Attitudes Towards Modern Solutions in the Retail Trade

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  • Maciejewski Grzegorz

    (University of Economics in Katowice, Market and Consumption Department, MajaKatowice, Poland)

Abstract

The aim of the article is to present consumer attitudes in Poland in respect of modern solutions in the retail trade and the influence which these attitudes have on their behaviour in the market. The considerations were conducted using methods of logical inference, based on a critical analysis of available derivative sources and conclusions from quantitative research conducted on a sample of 1.075 consumers. In order to analyse more deeply the research results a cluster analysis was conducted using one of the hierarchical methods - the Ward’s method. Respondents’ attitudes towards modern solutions in the retail trade are generally positive. However they are not always recognized by them. A large percentage of respondents declared that they are not acquainted with particular forms of modern retail trade (mostly Beacon, PSS or RIFID systems). They were mostly consumers from the ‘retreated skeptics’ group, in other words the elderly with basic or vocational education from small towns and villages. The research findings presented may be used by trade enterprises in order to answer to the identified need of consumers from generation Z and to set out the direction of the technological education of consumers and increase the availability of particularised solutions

Suggested Citation

  • Maciejewski Grzegorz, 2018. "Consumers’ Attitudes Towards Modern Solutions in the Retail Trade," Economics and Business Review, Sciendo, vol. 4(3), pages 69-85, July.
    • Handle: RePEc:vrs:ecobur:v:4:y:2018:i:3:p:69-85:n:6
    DOI: 10.18559/ebr.2018.3.6
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    References listed on IDEAS

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    1. Brosdahl, Deborah J.C. & Carpenter, Jason M., 2011. "Shopping orientations of US males: A generational cohort comparison," Journal of Retailing and Consumer Services, Elsevier, vol. 18(6), pages 548-554.
    2. Beatrice Luceri & Edoardo Sabbadin & Cristina Zerbini, 2017. "Innovation in Tradition: Key Success Factors of New Entrepreneurs in the Retail Trade," International Business Research, Canadian Center of Science and Education, vol. 10(12), pages 239-245, December.
    3. Blaženka Knežević & Mia Delić, 2017. "Young Consumers’ Perception of Problems and Usefulness of Mobile Shopping Applications," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 5(1), pages 43-58.
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