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Influences of Consumer Behavior: Research about Beverage Brands of Pakistan

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  • Waqar Nisar

Abstract

Consumer behavior plays an important part for the success of any organization. Without study of consumers and their behavior organization and marketers can’t achieve their goals and sale the products. Purpose of present study to explore the relationship between consumer behavior and beverage brands (Coca cola and Pepsi cola). Frequency and regression analysis use in present study. The data for present study has been collected from 3 major cities of Pakistan namely Lahore, Multan and Layyah. Results from present study explore that Majority of Pakistani prefer Coca cola and results further suggest that the consumer behavior can significantly influence the beverage brands of Pakistan. We can say that if the beverage industry of Pakistan put their focus upon the consumer behavior and produce their products according to their customer Demand and satisfy their needs then it wills leaders towards a positive increase in purchasing of beverage brands.

Suggested Citation

  • Waqar Nisar, 2014. "Influences of Consumer Behavior: Research about Beverage Brands of Pakistan," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(8), pages 137-146, August.
    • Handle: RePEc:hur:ijarbs:v:4:y:2014:i:8:p:137-146
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    References listed on IDEAS

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    1. Hashim Zameer & Shehzad Ali & Waqar Nisar & Muhammad Amir, 2014. "The Impact of the Motivation on the Employee’s Performance in Beverage Industry of Pakistan," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 4(1), pages 293-298, January.
    2. Swaha Bhattacharya & Sritama Mitra, 2012. "Consumer Behaviour And Impact Of Brand – A Study On South Zone Of Kolkata City," Working papers 2012-2-12, Voice of Research.
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