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Consumer Behaviour And Impact Of Brand – A Study On South Zone Of Kolkata City

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  • Swaha Bhattacharya
  • Sritama Mitra

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  • Swaha Bhattacharya & Sritama Mitra, 2012. "Consumer Behaviour And Impact Of Brand – A Study On South Zone Of Kolkata City," Working papers 2012-2-12, Voice of Research.
    • Handle: RePEc:vor:issues:2012-2-12
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    Cited by:

    1. Waqar Nisar, 2014. "Influences of Consumer Behavior: Research about Beverage Brands of Pakistan," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(8), pages 137-146, August.

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