Challenges and Opportunities for the Development of Polish Enterprises in the Face of Crisis Threats

Enterprises are currently facing difficult decisions due to the threats caused by the ongoing economic crisis, the war in Ukraine, and inflation. Due to broken supply chains, companies are struggling with rising costs and problems in the supply of raw materials. The economies have turned towards local markets. Companies are looking for ways to become independent from global suppliers and are trying to look for those who offer similar goods but in closer proximity to diversify supplies. Difficulties in recruiting appropriate staff cause problems related to staff turnover and changes in the organizational culture of the company. The research shows that companies focus less on strategies for entering new markets and focus on waiting out the difficult period and generating as few losses as possible. Companies that were already struggling with problems and did not manage to return to the pre-pandemic state after the pandemic are starting to implement a strategy of survival in the market. As research by other researchers indicates, innovation and the creation of new products are strongly related to the crisis. Companies, faced with changing market rules, are looking for new solutions. Companies that have been operating in the market longer cope better with changes and are more prepared for crises than young enterprises.