IDEAS home Printed from https://ideas.repec.org/a/gam/jtourh/v3y2022i3p37-617d854200.html
   My bibliography  Save this article

What Safety and Security Measures Really Matter in the Post-COVID Recovery of the Hospitality Industry? An Analysis of the Visitor’s Intention to Return in Spain

Author

Listed:
  • Pilar Jiménez-Medina

    (Department of Business Economics, Technical University of Cartagena, 30202 Cartagena, Spain)

  • José Miguel Navarro-Azorín

    (Department of Economics, Accounting and Finance, Technical University of Cartagena, 30202 Cartagena, Spain)

  • Clara Cubillas-Para

    (Department of Business Economics, Technical University of Cartagena, 30202 Cartagena, Spain)

  • Andrés Artal-Tur

    (Department of Economics, Accounting and Finance, Technical University of Cartagena, 30202 Cartagena, Spain)

Abstract

In times of COVID-19, trust in safety and security measures in the hospitality industry has become a key variable for destination management and recovery; but what are the main measures that should be applied to ensure visitors’ confidence? This paper seeks to understand and identify the main tools proving efficient in ensuring the return of visitors. With this aim, the perception of tourists visiting the Region of Murcia (Spain) during 2021 is analyzed. Main results state that the adoption of anti-COVID measures by establishments positively influences user’s satisfaction and their intention to repeat. Moreover, disinfection and hygienic measures along with capacity restrictions are identified as the preferred measures. Visitors were also asked about how new technology measures recently developed by the industry could influence their intention to return. Results show that those aimed at monitoring air quality and cleaning and disinfection of spaces are crucial. These findings contribute relevant recommendations for the hospitality industry and destination managers in a post-COVID horizon.

Suggested Citation

  • Pilar Jiménez-Medina & José Miguel Navarro-Azorín & Clara Cubillas-Para & Andrés Artal-Tur, 2022. "What Safety and Security Measures Really Matter in the Post-COVID Recovery of the Hospitality Industry? An Analysis of the Visitor’s Intention to Return in Spain," Tourism and Hospitality, MDPI, vol. 3(3), pages 1-12, July.
    • Handle: RePEc:gam:jtourh:v:3:y:2022:i:3:p:37-617:d:854200
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2673-5768/3/3/37/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2673-5768/3/3/37/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Li, Xun & Gong, Jian & Gao, Baojun & Yuan, Peiwen, 2021. "Impacts of COVID-19 on tourists' destination preferences: Evidence from China," Annals of Tourism Research, Elsevier, vol. 90(C).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Adam Nored & Xianqiang Fu & Rui Qi & Namuun Batbaatar & Chunrong Jia, 2024. "Volatile Organic Compound (VOC) Contamination in Hotel Rooms: A Pilot Study to Understand Sources and Health Risks," IJERPH, MDPI, vol. 21(11), pages 1-13, November.
    2. Yinai Zhong & Angellie Williady & Narariya Dita Handani & Hak-Seon Kim, 2024. "Big Data Insights into Coastal Tourism: Analyzing Customer Satisfaction at Egyptian Red Sea Dive Resorts," Tourism and Hospitality, MDPI, vol. 5(4), pages 1-16, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Walters, Gabby & Magor, Thomas & Kelly, Sarah & Wallin, Ann, 2022. "Cruising through a pandemic: Or not?," Annals of Tourism Research, Elsevier, vol. 97(C).
    2. Rehab El Gamil, 2022. "Exploring Travel Behaviour Post-COVID-19: Towards a More Responsible Tourism," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 15(2), pages 203-216.
    3. Llano, Carlos & Pardo, Juan & Pérez-Balsalobre, Santiago & Pérez, Julián, 2023. "Estimating multicountry tourism flows by transport mode," Annals of Tourism Research, Elsevier, vol. 103(C).
    4. Xi Wu & Adam Blake, 2023. "The Impact of the COVID-19 Crisis on Air Travel Demand: Some Evidence From China," SAGE Open, , vol. 13(1), pages 21582440231, January.
    5. David Boto-García & José Francisco Baños Pino, 2024. "The economics of second-home tourism: Are there expenditure reallocation effects from accommodation savings?," Tourism Economics, , vol. 30(4), pages 969-995, June.
    6. Sunny Sun & Lina Zhong & Rob Law & Xiaoya Zhang & Liyu Yang & Meiling Li, 2022. "A Proposed DISE Approach for Tourist Destination Crisis Management," Sustainability, MDPI, vol. 14(17), pages 1-16, September.
    7. Yanjing Gao & Lijun Chen, 2022. "Impact of COVID-19 Risk Perception on Residents’ Behavioural Intention towards Forest Therapy Tourism," Sustainability, MDPI, vol. 14(18), pages 1-18, September.
    8. Yuzong Zhao & Hui Wang & Zhen Guo & Mingli Huang & Yongtao Pan & Yongrui Guo, 2022. "Online Reservation Intention of Tourist Attractions in the COVID-19 Context: An Extended Technology Acceptance Model," Sustainability, MDPI, vol. 14(16), pages 1-17, August.
    9. Yang, Yang & Fan, Yawen & Jiang, Lan & Liu, Xiaohui, 2022. "Search query and tourism forecasting during the pandemic: When and where can digital footprints be helpful as predictors?," Annals of Tourism Research, Elsevier, vol. 93(C).
    10. Assiouras, Ioannis & Vallström, Niklas & Skourtis, George & Buhalis, Dimitrios, 2022. "Value propositions during service mega-disruptions: Exploring value co-creation and value co-destruction in service recovery," Annals of Tourism Research, Elsevier, vol. 97(C).
    11. Zhang, Hanyuan & Qiu, Richard T.R. & Wen, Long & Song, Haiyan & Liu, Chang, 2023. "Has COVID-19 changed tourist destination choice?," Annals of Tourism Research, Elsevier, vol. 103(C).
    12. Yuyao Feng & Guowen Li & Xiaolei Sun & Jianping Li, 2022. "Identification of tourists’ dynamic risk perception—the situation in Tibet," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-13, December.
    13. Kumar Bhatta & Prakash Gautam & Toshinori Tanaka, 2022. "Travel Motivation during COVID-19: A Case from Nepal," Sustainability, MDPI, vol. 14(12), pages 1-17, June.
    14. Corbet, Shaen & Hou, Yang & Hu, Yang & Oxley, Les, 2022. "Did COVID-19 tourism sector supports alleviate investor fear?," Annals of Tourism Research, Elsevier, vol. 95(C).
    15. Poretti, Cédric & Heo, Cindy Yoonjoung, 2022. "COVID-19 and firm value drivers in the tourism industry," Annals of Tourism Research, Elsevier, vol. 95(C).
    16. Purim Srisawat & Wuyi Zhang & Kassara Sukpatch & Wachira Wichitphongsa, 2023. "Tourist Behavior and Sustainable Tourism Policy Planning in the COVID-19 Era: Insights from Thailand," Sustainability, MDPI, vol. 15(7), pages 1-21, March.
    17. Xiaohui Xu, 2022. "The Impacts of COVID-19 on the Rank-Size Distribution of Regional Tourism Central Places: A Case of Guangdong-Hong Kong-Macao Greater Bay Area," Sustainability, MDPI, vol. 14(19), pages 1-21, September.
    18. Wang, Yuting & Li, Hui, 2024. "Trust transfer effect: The impact of effective market order on tourists' purchase behavior," Annals of Tourism Research, Elsevier, vol. 105(C).
    19. Alonso-Almeida, María del Mar & Giglio, Carlo & Iazzolino, Gianpaolo, 2024. "A cross-country analysis of decision-making factors influencing tourists’ shift towards circular destinations in EU-27," Socio-Economic Planning Sciences, Elsevier, vol. 94(C).
    20. Afonso Victor & Calisto Maria de Lurdes, 2023. "Covid-19 and the Portuguese accommodation sector," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 13(1), pages 49-55, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jtourh:v:3:y:2022:i:3:p:37-617:d:854200. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.