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Impact of COVID-19 Risk Perception on Residents’ Behavioural Intention towards Forest Therapy Tourism

Author

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  • Yanjing Gao

    (School of Geography and Tourism, Huanggang Normal University, Huanggang 438000, China)

  • Lijun Chen

    (School of Geography and Tourism, Huanggang Normal University, Huanggang 438000, China)

Abstract

Risk perception has an important influence on tourism decision-making behaviour. Based on the extended Theory of Planned Behaviour, we examine the effect of COVID-19 risk perception on tourists’ behavioural intentions towards forest therapy tourism. A questionnaire survey was conducted during the pandemic. Based on structural equation modelling (SEM), our evidence shows that cognitive risk perception positively and significantly influenced subjective norms, while affective risk perception positively and significantly influenced attitudes. Subjective norms mediated perceived risk perception and behavioural intentions, while attitudes mediated emotional risk perception and behavioural intentions. Gender partially moderated perceived behavioural control and behavioural intentions. Finally, this study proposes corresponding management countermeasures of great practical importance in promoting the development of forest recreation tourism.

Suggested Citation

  • Yanjing Gao & Lijun Chen, 2022. "Impact of COVID-19 Risk Perception on Residents’ Behavioural Intention towards Forest Therapy Tourism," Sustainability, MDPI, vol. 14(18), pages 1-18, September.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:18:p:11590-:d:915935
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    References listed on IDEAS

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    Cited by:

    1. Shui-Lien Chen & Hsiang-Ting Hsu & Richard Chinomona, 2023. "How Tourists’ Perceived Risk Affects Behavioral Intention through Crisis Communication in the Post-COVID-19 Era," Mathematics, MDPI, vol. 11(4), pages 1-18, February.
    2. Noveri Maulana & Rifelly Dewi Astuti & Hariyadi B. Sukamdani & Prijono Tjiptoherijanto, 2022. "Risk Perception in the Post COVID-19 Pandemic Era: An Analysis of Tourist Accommodation and Travel Behavior in the New Normal Era," Sustainability, MDPI, vol. 14(22), pages 1-16, November.

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