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Reviewing the Content of European Countries’ Official Tourism Websites: A Neo/Post-Fordist Perspective

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  • Sotiroula Liasidou

    (Department of Hotel and Tourism Management, Cyprus University of Technology, 30 Archbishop Kyprianos Street, 3036 Limassol, Cyprus)

Abstract

The content of the EU28 Destination Management Organisations’ (DMOs’) official tourism websites is studied to understand how each country is promoting its online position and image, and whether this is compatible with the new forms of neo/post-Fordism consumption. The research incorporates critical discourse analysis (CDA) as a method to analyse the content of the websites for tourism promotion. Today, destinations struggle to portray a unique image in terms of their natural, historical and cultural characteristics and to be ahead of the competition. This paper aims to bring together the 27 EU member states and the United Kingdom’s (EU28) DMOs’ official tourism websites and review their content. The study uses Critical Discourse Analysis (CDA) with the aim of identifying the EU member states’ written web communication with potential visitors and to understand how each country is represented on the web in relation to neo/post-Fordism. The results of the study suggest that the EU28 are positioned online with website content to urge travellers to visit their country and gain constructive experiences within the remits of neo/post-Fordist characteristics. The paper follows an original approach in using CDA of EU28 official website online content in relation to neo/post-Fordist remits of production.

Suggested Citation

  • Sotiroula Liasidou, 2022. "Reviewing the Content of European Countries’ Official Tourism Websites: A Neo/Post-Fordist Perspective," Tourism and Hospitality, MDPI, vol. 3(2), pages 1-19, April.
    • Handle: RePEc:gam:jtourh:v:3:y:2022:i:2:p:25-398:d:793704
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    References listed on IDEAS

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    1. D'Urso, Pierpaolo & Disegna, Marta & Massari, Riccardo & Osti, Linda, 2016. "Fuzzy segmentation of postmodern tourists," Tourism Management, Elsevier, vol. 55(C), pages 297-308.
    2. Sarah Cummings & Barbara Regeer & Leah de Haan & Marjolein Zweekhorst & Joske Bunders, 2018. "Critical discourse analysis of perspectives on knowledge and the knowledge society within the Sustainable Development Goals," Development Policy Review, Overseas Development Institute, vol. 36(6), pages 727-742, October.
    3. Canavan, Brendan & McCamley, Claire, 2021. "Negotiating authenticity: Three modernities," Annals of Tourism Research, Elsevier, vol. 88(C).
    4. Estol, Judith & Font, Xavier, 2016. "European tourism policy: Its evolution and structure," Tourism Management, Elsevier, vol. 52(C), pages 230-241.
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    1. Ruxandra Bărbuc (Popescu), PhD Student, & Sebastian Gabor, PhD Student, & Florin Dimitrescu, PhD Student, & Cristian Daniel Pop, PhD Student & Marian Catalin Burcescu, PhD Student & George Alexandru , 2022. "The Impact Of Social Networks On Tourism Marketing," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 11(2), pages 1-7, Decembrie.

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