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Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle

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  • Han-Shen Chen

    (Department of Health Diet and Industry Management, Chung Shan Medical University, No. 110, Sec. 1, Jianguo N. Rd., Taichung City 40201, Taiwan
    Department of Medical Management, Chung Shan Medical University, No. 110, Sec. 1, Jianguo N. Rd., Taichung City 40201, Taiwan)

  • Bi-Kun Tsai

    (Graduate Institute of Bio-Industry Management, National Chung Hsing University, Taichung City 40227, Taiwan)

  • Chi-Ming Hsieh

    (International Bachelor Program of Agribusiness, National Chung Hsing University, 145 Xingda Rd., South Dist., Taichung City 40227, Taiwan)

Abstract

In recent years, increasing concerns regarding the energy costs and environmental effects of urban motorcycle use have spurred the development of hydrogen-electric motorcycles in Taiwan. Although gasoline-powered motorcycles produce substantial amounts of exhaust and noise pollution, hydrogen-electric motorcycles are highly energy-efficient, relatively quiet, and produce zero emissions, features that suggest their great potential to reduce the problems currently associated with the use of motorcycles in city environments. This study identified the significant external variables that affect consumers’ purchase intentions toward using hydrogen-electric motorcycles. A questionnaire method was employed with a total of 300 questionnaires distributed and 233 usable questionnaires returned, yielding a 78% overall response rate. Structural equation modeling (SEM) was applied to test the research hypothesis. The research concluded that (1) product knowledge positively influenced purchase intentions but negatively affected the perceived risk; (2) perceived quality via hydrogen-electric motorcycles positively influenced the perceived value but negatively affected the perceived risk; (3) perceived risk negatively affected the perceived value; and (4) the perceived value positively affected purchase intentions. This study can be used as a reference for motorcycle manufacturers when planning their marketing strategies.

Suggested Citation

  • Han-Shen Chen & Bi-Kun Tsai & Chi-Ming Hsieh, 2017. "Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle," Sustainability, MDPI, vol. 9(8), pages 1-12, August.
  • Handle: RePEc:gam:jsusta:v:9:y:2017:i:8:p:1447-:d:108532
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    2. Leibao Zhang & Yanli Fan & Wenyu Zhang & Shuai Zhang, 2019. "Extending the Theory of Planned Behavior to Explain the Effects of Cognitive Factors across Different Kinds of Green Products," Sustainability, MDPI, vol. 11(15), pages 1-17, August.
    3. Judit Oláh & Nicodemus Kitukutha & Hossam Haddad & Miklós Pakurár & Domicián Máté & József Popp, 2018. "Achieving Sustainable E-Commerce in Environmental, Social and Economic Dimensions by Taking Possible Trade-Offs," Sustainability, MDPI, vol. 11(1), pages 1-22, December.
    4. Lorena Cadavid & Kathleen Salazar-Serna, 2021. "Mapping the Research Landscape for the Motorcycle Market Policies: Sustainability as a Trend—A Systematic Literature Review," Sustainability, MDPI, vol. 13(19), pages 1-22, September.
    5. Yide Liu & Ivan Ka Wai Lai, 2020. "The Effects of Environmental Policy and the Perception of Electric Motorcycles on the Acceptance of Electric Motorcycles: An Empirical Study in Macau," SAGE Open, , vol. 10(1), pages 21582440198, January.
    6. Sudarsan Jayasingh & T. Girija & Sivakumar Arunkumar, 2021. "Factors Influencing Consumers’ Purchase Intention towards Electric Two-Wheelers," Sustainability, MDPI, vol. 13(22), pages 1-20, November.
    7. F. Isorna Llerena & E. López González & J. J. Caparrós Mancera & F. Segura Manzano & J. M. Andújar, 2021. "Hydrogen vs. Battery-Based Propulsion Systems in Unipersonal Vehicles—Developing Solutions to Improve the Sustainability of Urban Mobility," Sustainability, MDPI, vol. 13(10), pages 1-16, May.
    8. Quoc Trung Pham & Xuan Phuc Tran & Sanjay Misra & Rytis Maskeliūnas & Robertas Damaševičius, 2018. "Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam," Sustainability, MDPI, vol. 10(1), pages 1-14, January.
    9. Chih-Cheng Chen & Chien-Wen Chen & Yi-Chun Tung, 2018. "Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis," Sustainability, MDPI, vol. 10(3), pages 1-18, March.

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