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Antecedents of Corporate Reputation in the Hotel Industry: The Moderating Role of Transparency

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  • Sung-Bum Kim

    (College of Business Administration, Inha University, 421B Building 6, Incheon 100, Korea)

  • Dae-Young Kim

    (Hospitality Management, University of Missouri, 115 Eckles Hall, Columbia, 65211, USA)

Abstract

In this study, we developed a theoretical framework in which corporate social responsibility, corporate ability, customer trust and satisfaction, and corporate reputation by considering the influence of transparency as a moderator. The proposed hypotheses were empirically tested using data collected from 487 U.S. consumers via structural equation modeling. The results indicated that perceived corporate social responsibility and corporate ability significantly affected overall customer satisfaction and trust. In turn, customer trust and satisfaction have positive effects on perceptions about corporate reputation. Lastly, this study found that transparency as a significant moderator. This research will contribute to the development of a robust and comprehensive theoretical model that integrates existing frameworks and concepts within the hotel industry.

Suggested Citation

  • Sung-Bum Kim & Dae-Young Kim, 2017. "Antecedents of Corporate Reputation in the Hotel Industry: The Moderating Role of Transparency," Sustainability, MDPI, vol. 9(6), pages 1-15, June.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:6:p:951-:d:100494
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    References listed on IDEAS

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    Cited by:

    1. Isadora Sánchez‐Torné & Juan Carlos Morán‐Álvarez & José A. Pérez‐López, 2020. "The importance of corporate social responsibility in achieving high corporate reputation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2692-2700, November.
    2. Park, Eunil, 2019. "Corporate social responsibility as a determinant of corporate reputation in the airline industry," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 215-221.
    3. SangRyeong Lee & Jin-Woo Park & Sukhoon Chung, 2022. "The Effects of Corporate Social Responsibility on Corporate Reputation: The Case of Incheon International Airport," Sustainability, MDPI, vol. 14(17), pages 1-19, September.
    4. Jacob Dexe & Ulrik Franke & Alexander Rad, 2021. "Transparency and insurance professionals: a study of Swedish insurance practice attitudes and future development," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 46(4), pages 547-572, October.
    5. Lasarov, Wassili & Mai, Robert & Krause, Jan S. & Schmidt, Ulrich & Hoffmann, Stefan, 2021. "Too Cold to be Skeptical: How Ambient Temperature Moderates the Effects of CSR Communication," Ecological Economics, Elsevier, vol. 183(C).
    6. Seo Yeon Kim & Jong Uk Kim & Sang Cheol Park, 2017. "The Effects of Perceived Value, Website Trust and Hotel Trust on Online Hotel Booking Intention," Sustainability, MDPI, vol. 9(12), pages 1-14, December.
    7. Diana Corina Gligor-Cimpoieru & Valentin Partenie Munteanu & Renata Dana Nițu-Antonie & Andreia Schneider & Gheorghe Preda, 2017. "Perceptions of Future Employees toward CSR Environmental Practices in Tourism," Sustainability, MDPI, vol. 9(9), pages 1-14, September.
    8. Liu, Ya-Fei & Li, Hui & Liang, Sai, 2022. "Any reputation is a good reputation: influence of investor-perceived reputation in restructuring on hospitality firm performance," Annals of Tourism Research, Elsevier, vol. 92(C).
    9. Varsha Singh & Sakshi Kathuria & Deepika Puri & Bharat Kapoor, 2023. "Corporate social responsibility and behavioral intentions: A mediating mechanism of Brand Recognition," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1698-1711, July.
    10. Juil Lee & Sang-Joon Kim & Insu Kwon, 2017. "Corporate Social Responsibility as a Strategic Means to Attract Foreign Investment: Evidence from Korea," Sustainability, MDPI, vol. 9(11), pages 1-11, November.
    11. Sukhoon Chung & Jin-Woo Park & Sangryeong Lee, 2022. "The Influence of CSR on Airline Loyalty through the Mediations of Passenger Satisfaction, Airline Brand, and Airline Trust: Korean Market Focused," Sustainability, MDPI, vol. 14(8), pages 1-15, April.
    12. Wassili Lasarov & Stefan Hoffmann & Ulrich Orth, 2023. "Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time," Journal of Business Ethics, Springer, vol. 182(4), pages 1129-1154, February.

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