The Role of Authentic (vs. Hubristic) Pride in Leveraging the Effectiveness of Cost Transparency
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DOI: 10.1007/s10551-020-04613-2
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Cited by:
- Sansome, Kate & Wilkie, Dean & Conduit, Jodie, 2024. "Beyond information availability: Specifying the dimensions of consumer perceived brand transparency," Journal of Business Research, Elsevier, vol. 170(C).
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Keywords
Cost transparency; Pride; Moral elevation;All these keywords.
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