IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v8y2016i3p263-d65516.html
   My bibliography  Save this article

Development of an Adaptive Forecasting System: A Case Study of a PC Manufacturer in South Korea

Author

Listed:
  • Chihyun Jung

    (Computer Integrated Manufacturing Group, Global Foundries Inc., 400 Stonebreak Road Extension, Malta, New York, NY 12020, USA)

  • Dae-Eun Lim

    (Department of System and Management Engineering, Kangwon National University, 1 Kangwondaehak-gil, Chuncheon 200-701, Korea)

Abstract

We present a case study of the development of an adaptive forecasting system for a leading personal computer (PC) manufacturer in South Korea. It is widely accepted that demand forecasting for products with short product life cycles (PLCs) is difficult, and the PLC of a PC is generally very short. The firm has various types of products, and the volatile demand patterns differ by product. Moreover, we found that different departments have different requirements when it comes to the accuracy, point-of-time and range of the forecasts. We divide the demand forecasting process into three stages depending on the requirements and purposes. The systematic forecasting process is then introduced to improve the accuracy of demand forecasting and to meet the department-specific requirements. Moreover, a newly devised short-term forecasting method is presented, which utilizes the long-term forecasting results of the preceding stages. We evaluate our systematic forecasting methods based on actual sales data from the PC manufacturer, where our forecasting methods have been implemented.

Suggested Citation

  • Chihyun Jung & Dae-Eun Lim, 2016. "Development of an Adaptive Forecasting System: A Case Study of a PC Manufacturer in South Korea," Sustainability, MDPI, vol. 8(3), pages 1-12, March.
    • Handle: RePEc:gam:jsusta:v:8:y:2016:i:3:p:263-:d:65516
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/8/3/263/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/8/3/263/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. S. David Wu & Karl G. Kempf & Mehmet O. Atan & Berrin Aytac & Shamin A. Shirodkar & Asima Mishra, 2010. "Improving New-Product Forecasting at Intel Corporation," Interfaces, INFORMS, vol. 40(5), pages 385-396, October.
    2. Berrin Aytac & S. Wu, 2013. "Characterization of demand for short life-cycle technology products," Annals of Operations Research, Springer, vol. 203(1), pages 255-277, March.
    3. Boswijk, H. Peter & Franses, Philip Hans, 2005. "On the Econometrics of the Bass Diffusion Model," Journal of Business & Economic Statistics, American Statistical Association, vol. 23, pages 255-268, July.
    4. Kumar, Rajesh & Agarwala, Arun, 2016. "Renewable energy technology diffusion model for techno-economics feasibility," Renewable and Sustainable Energy Reviews, Elsevier, vol. 54(C), pages 1515-1524.
    5. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    6. S. David Wu & Berrin Aytac & Rosemary T. Berger & Chris A. Armbruster, 2006. "Managing Short Life-Cycle Technology Products for Agere Systems," Interfaces, INFORMS, vol. 36(3), pages 234-247, June.
    7. B Aytac & S D Wu, 2011. "Modelling high-tech product life cycles with short-term demand information: a case study," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(3), pages 425-432, March.
    8. Hong, Jungsik & Koo, Hoonyoung & Kim, Taegu, 2016. "Easy, reliable method for mid-term demand forecasting based on the Bass model: A hybrid approach of NLS and OLS," European Journal of Operational Research, Elsevier, vol. 248(2), pages 681-690.
    9. Phillip M. Yelland & Shinji Kim & Renée Stratulate, 2010. "A Bayesian Model for Sales Forecasting at Sun Microsystems," Interfaces, INFORMS, vol. 40(2), pages 118-129, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Costa, Vinicius B.F. & Capaz, Rafael S. & Silva, Patrícia F. & Doyle, Gabriel & Aquila, Giancarlo & Coelho, Éden O. & de Lorenci, Eliane & Pereira, Lígia C. & Maciel, Letícia B. & Balestrassi, Pedro P, 2022. "Socioeconomic and environmental consequences of a new law for regulating distributed generation in Brazil: A holistic assessment," Energy Policy, Elsevier, vol. 169(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Meizhen Zhang & Tao Lv & Xu Deng & Yuanxu Dai & Muhammad Sajid, 2019. "Diffusion of China’s coal-fired power generation technologies: historical evolution and development trends," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 95(1), pages 7-23, January.
    2. Berrin Aytac & S. Wu, 2013. "Characterization of demand for short life-cycle technology products," Annals of Operations Research, Springer, vol. 203(1), pages 255-277, March.
    3. Yuri Peers & Dennis Fok & Philip Hans Franses, 2012. "Modeling Seasonality in New Product Diffusion," Marketing Science, INFORMS, vol. 31(2), pages 351-364, March.
    4. Peres, Renana & Muller, Eitan & Mahajan, Vijay, 2010. "Innovation diffusion and new product growth models: A critical review and research directions," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 91-106.
    5. Franses, Philip Hans, 2006. "Forecasting in Marketing," Handbook of Economic Forecasting, in: G. Elliott & C. Granger & A. Timmermann (ed.), Handbook of Economic Forecasting, edition 1, volume 1, chapter 18, pages 983-1012, Elsevier.
    6. J. B. G. Frenk & Canan Pehlivan & Semih O. Sezer, 2019. "Order and exit decisions under non-increasing price curves for products with short life cycles," Mathematical Methods of Operations Research, Springer;Gesellschaft für Operations Research (GOR);Nederlands Genootschap voor Besliskunde (NGB), vol. 90(3), pages 365-397, December.
    7. Fok, Dennis & Franses, Philip Hans, 2007. "Modeling the diffusion of scientific publications," Journal of Econometrics, Elsevier, vol. 139(2), pages 376-390, August.
    8. Boswijk, H. Peter & Franses, Philip Hans & van Dijk, Dick, 2010. "Cointegration in a historical perspective," Journal of Econometrics, Elsevier, vol. 158(1), pages 156-159, September.
    9. Abedi, Vahideh Sadat, 2019. "Compartmental diffusion modeling: Describing customer heterogeneity & communication network to support decisions for new product introductions," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 536(C).
    10. Don M. Chance & Eric Hillebrand & Jimmy E. Hilliard, 2008. "Pricing an Option on Revenue from an Innovation: An Application to Movie Box Office Revenue," Management Science, INFORMS, vol. 54(5), pages 1015-1028, May.
    11. Franses, Ph.H.B.F., 2009. "Forecasting Sales," Econometric Institute Research Papers EI 2009-29, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
    12. Claudia Furlan & Cinzia Mortarino, 2020. "Comparison among simultaneous confidence regions for nonlinear diffusion models," Computational Statistics, Springer, vol. 35(4), pages 1951-1991, December.
    13. B Aytac & S D Wu, 2011. "Modelling high-tech product life cycles with short-term demand information: a case study," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(3), pages 425-432, March.
    14. Singhal, Shakshi & Anand, Adarsh & Singh, Ompal, 2020. "Studying dynamic market size-based adoption modeling & product diffusion under stochastic environment," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    15. Beck, Jonathan, 2008. "Diderot´s rule," Discussion Papers, Research Unit: Competition and Innovation SP II 2008-13, WZB Berlin Social Science Center.
    16. Franses, Ph.H.B.F. & Hernández-Mireles, C., 2006. "When Should Nintendo Launch its Wii? Insights From a Bivariate Successive Generation Model," ERIM Report Series Research in Management ERS-2006-032-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    17. Jonathan Beck, 2007. "The sales effect of word of mouth: a model for creative goods and estimates for novels," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(1), pages 5-23, March.
    18. Franses,Philip Hans & Dijk,Dick van & Opschoor,Anne, 2014. "Time Series Models for Business and Economic Forecasting," Cambridge Books, Cambridge University Press, number 9780521520911, January.
    19. Massiani, Jérôme & Gohs, Andreas, 2015. "The choice of Bass model coefficients to forecast diffusion for innovative products: An empirical investigation for new automotive technologies," Research in Transportation Economics, Elsevier, vol. 50(C), pages 17-28.
    20. Jacob Goldenberg & Oded Lowengart & Daniel Shapira, 2009. "Zooming In: Self-Emergence of Movements in New Product Growth," Marketing Science, INFORMS, vol. 28(2), pages 274-292, 03-04.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:8:y:2016:i:3:p:263-:d:65516. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.