IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v17y2025i4p1368-d1586121.html
   My bibliography  Save this article

A Comprehensive Micro, Small, and Medium Enterprise Empowerment Model for Developing Sustainable Tourism Villages in Rural Communities: A Perspective

Author

Listed:
  • Singgih Purnomo

    (Faculty of Law and Business, Universitas Duta Bangsa Surakarta, Surakarta 57154, Central Java, Indonesia)

  • Suci Purwandari

    (Department of Business and Retail Management, Politeknik Indonusa Surakarta, Surakarta 57149, Central Java, Indonesia)

Abstract

This study investigates the factors driving micro, small, and medium enterprise (MSME) empowerment, tourism development, and sustainable tourism villages, focusing on Ponggok Tourism Village as a case study. The purpose is to address gaps in understanding how leadership, innovation, governance, collaboration, capacity building, and technology contribute to empowering MSMEs and achieving sustainability in rural tourism contexts. Using a mixed-methods approach, the study combines quantitative analysis of survey data and thematic analysis of interviews with MSME actors, facilitators, and local government officials. Key findings reveal that leadership and innovation are critical drivers of MSME empowerment, with technology in service quality significantly impacting tourism development. However, technology in governance and transparency shows limited direct influence on tourism, emphasizing the need for better alignment with tourism strategies. Additionally, MSME empowerment strongly influences both tourism development and the sustainability of tourism villages, creating a mutually reinforcing relationship. This study provides a novel framework for integrating leadership, technological advancements, and governance improvements with local tourism strategies. By highlighting Ponggok’s village potential as a model, the findings offer practical insights for policymakers and practitioners seeking to enhance rural tourism through MSME empowerment. Future research could explore scaling this framework to other contexts and refining technological tools for governance in tourism.

Suggested Citation

  • Singgih Purnomo & Suci Purwandari, 2025. "A Comprehensive Micro, Small, and Medium Enterprise Empowerment Model for Developing Sustainable Tourism Villages in Rural Communities: A Perspective," Sustainability, MDPI, vol. 17(4), pages 1-40, February.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:4:p:1368-:d:1586121
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/17/4/1368/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/17/4/1368/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rashid Mehmood & Tan Yigitcanlar & Juan M. Corchado, 2024. "Smart Technologies for Sustainable Urban and Regional Development," Sustainability, MDPI, vol. 16(3), pages 1-8, January.
    2. Maha Faisal Alsayegh & Allah Ditta & Zeeshan Mahmood & Rehana Kouser, 2023. "The Role of Sustainability Reporting and Governance in Achieving Sustainable Development Goals: An International Investigation," Sustainability, MDPI, vol. 15(4), pages 1-18, February.
    3. Dante Ayaviri-Nina & Jessica Cáceres-Guzmán & Gabith Miriam Quispe Fernández & Alba Isabel Maldonado-Nuñez, 2023. "The Determinants of Success in Entrepreneurship: A Study in the Urban Area of Ecuador," Sustainability, MDPI, vol. 15(6), pages 1-11, March.
    4. Shabir Hussain Khahro & Aftab Hameed Memon & Nafees Ahmed Memon & Zubair Ahmed Memon & Rawal Naresh, 2023. "Influence of Social and Economic Factors on Construction Project Performance in Pakistan," Sustainability, MDPI, vol. 15(3), pages 1-22, January.
    5. Daniel Adrian Gârdan & Ionel Dumitru & Iuliana Petronela Gârdan & Carmen Adina Paștiu, 2020. "Touristic SME’s Competitiveness in the Light of Present Challenges—A Qualitative Approach," Sustainability, MDPI, vol. 12(21), pages 1-18, November.
    6. Le Wang & Xiu Jin & Jinyoung Jinnie Yoo, 2024. "The Process of Visionary Leadership Increases Innovative Performance among IT Industry 4.0 for SMEs for Organizational Sustainability: Testing the Moderated Mediation Model," Sustainability, MDPI, vol. 16(19), pages 1-21, October.
    7. David McKenzie & Christopher Woodruff, 2014. "What Are We Learning from Business Training and Entrepreneurship Evaluations around the Developing World?," The World Bank Research Observer, World Bank, vol. 29(1), pages 48-82.
    8. Siti Mujiatun & Budi Trianto & Eko Fajar Cahyono & Rahmayati, 2023. "The Impact of Marketing Communication and Islamic Financial Literacy on Islamic Financial Inclusion and MSMEs Performance: Evidence from Halal Tourism in Indonesia," Sustainability, MDPI, vol. 15(13), pages 1-20, June.
    9. Tonino Pencarelli, 2020. "The digital revolution in the travel and tourism industry," Information Technology & Tourism, Springer, vol. 22(3), pages 455-476, September.
    10. Rafael Martínez-Peláez & Alberto Ochoa-Brust & Solange Rivera & Vanessa G. Félix & Rodolfo Ostos & Héctor Brito & Ramón A. Félix & Luis J. Mena, 2023. "Role of Digital Transformation for Achieving Sustainability: Mediated Role of Stakeholders, Key Capabilities, and Technology," Sustainability, MDPI, vol. 15(14), pages 1-27, July.
    11. Junhui Tong & Yi Li & Yongliang Yang, 2024. "System Construction, Tourism Empowerment, and Community Participation: The Sustainable Way of Rural Tourism Development," Sustainability, MDPI, vol. 16(1), pages 1-20, January.
    12. Sebastian Schroedel, 2023. "The Sustainable Business Model Database: 92 Patterns That Enable Sustainability in Business Model Innovation," Sustainability, MDPI, vol. 15(10), pages 1-27, May.
    13. Xian Liu & Wenyu Wang & Yiyi Su, 2022. "Leveraging Complementary Resources through Relational Capital to Improve Alliance Performance under an Uncertain Environment: A Moderated Mediation Analysis," Sustainability, MDPI, vol. 15(1), pages 1-16, December.
    14. Feri Ferdian & Mohd Salehuddin Mohd Zahari & Youmil Abrian & Nidia Wulansari & Hendri Azwar & Arif Adrian & Trisna Putra & Dwi Pratiwi Wulandari & Hijriyantomi Suyuthie & Pasaribu Pasaribu & Dessi Sus, 2024. "Driving Sustainable Tourism Villages: Evaluating Stakeholder Commitment, Attitude, and Performance: Evidence from West Sumatra, Indonesia," Sustainability, MDPI, vol. 16(14), pages 1-18, July.
    15. Abdalwali Lutfi & Hamza Alqudah & Mahmaod Alrawad & Ahmad Farhan Alshira’h & Malek Hamed Alshirah & Mohammed Amin Almaiah & Adi Alsyouf & Mohammed Faisal Hassan, 2023. "Green Environmental Management System to Support Environmental Performance: What Factors Influence SMEs to Adopt Green Innovations?," Sustainability, MDPI, vol. 15(13), pages 1-20, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lucia Dalla Pellegrina & Giorgio Di Maio & Paolo Landoni & Emanuele Rusinà, 2021. "Money management and entrepreneurial training in microfinance: impact on beneficiaries and institutions," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 38(3), pages 1049-1085, October.
    2. Hussain Abdalla Sajwani & Bassel Soudan & Abdul Ghani Olabi, 2024. "Empowering Sustainability: Understanding Determinants of Consumer Investment in Microgrid Technology in the UAE," Energies, MDPI, vol. 17(9), pages 1-28, May.
    3. Sseruyange, J. & Bulte, E., 2018. "Do Incentives matter for Knowledge Diffusion? Experimental Evidence from Uganda," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 275896, International Association of Agricultural Economists.
    4. Kjetil Bjorvatn & Alexander W. Cappelen & Linda Helgesson Sekei & Erik Ø. Sørensen & Bertil Tungodden, 2020. "Teaching Through Television: Experimental Evidence on Entrepreneurship Education in Tanzania," Management Science, INFORMS, vol. 66(6), pages 2308-2325, June.
    5. Antonia Grohmann & Lukas Menkhoff & Helke Seitz, 2022. "The Effect of Personalized Feedback on Small Enterprises’ Finances in Uganda," Economic Development and Cultural Change, University of Chicago Press, vol. 70(3), pages 1197-1227.
    6. Oo, Alex & Toth, Russell, 2014. "Do community-sanctioned social pressures constrain microenterprise growth? Evidence from a framed field experiment," Journal of the Japanese and International Economies, Elsevier, vol. 33(C), pages 75-95.
    7. Jacobus Hoop & Patrick Premand & Furio Rosati & Renos Vakis, 2018. "Women’s economic capacity and children’s human capital accumulation," Journal of Population Economics, Springer;European Society for Population Economics, vol. 31(2), pages 453-481, April.
    8. Bassi, Vittorio & Nyshadham, Anant & Tamayo, Jorge & Adhvaryu, Achyuta, 2020. "No Line Left Behind: Assortative Matching Inside the Firm," CEPR Discussion Papers 14554, C.E.P.R. Discussion Papers.
    9. Fanny E. Berigüete & José S. Santos & Inma Rodriguez Cantalapiedra, 2024. "Digital Revolution: Emerging Technologies for Enhancing Citizen Engagement in Urban and Environmental Management," Land, MDPI, vol. 13(11), pages 1-42, November.
    10. Thomas Hellmann & Veikko Thiele, 2019. "Fostering Entrepreneurship: Promoting Founding or Funding?," Management Science, INFORMS, vol. 67(6), pages 2502-2521, June.
    11. Vega-Redondo, Fernando & Pin, Paolo & Ubfal, Diego & Benedetti, Priscilla & Domínguez, Magdalena & Rubera, Gaia & Hovy, Dirk & Fornaciari, Tommaso, 2024. "Networking entrepreneurs," UC3M Working papers. Economics 43954, Universidad Carlos III de Madrid. Departamento de Economía.
    12. Venables, Anthony & Duranton, Gilles, 2018. "Place-Based Policies for Development," CEPR Discussion Papers 12889, C.E.P.R. Discussion Papers.
    13. Tshehla, Steven S. & Chodokufa, Kudakwashe & Costa, King, 2021. "Entrepreneurship Education’s Influence on Learner’s Entrepreneurship Intention in South African Schools," AfricArxiv gpn98, Center for Open Science.
    14. Axel Demenet, 2016. "Does Managerial Capital also Matter Among Micro and Small Firms in Developing Countries?," Working Papers DT/2016/12, DIAL (Développement, Institutions et Mondialisation).
    15. Bloom, Nick & Manova, Kalina & Teng Sun, Stephen & Van Reenen, John & Yu, Zhihong, 2018. "Managing trade: evidence from China and the US," LSE Research Online Documents on Economics 88703, London School of Economics and Political Science, LSE Library.
    16. Anderson, Stephen J. & Lazicky, Christy & Zia, Bilal, 2021. "Measuring the unmeasured: Aggregating, anchoring, and adjusting to estimate small business performance," Journal of Development Economics, Elsevier, vol. 151(C).
    17. Premand, Patrick & Brodmann, Stefanie & Almeida, Rita & Grun, Rebekka & Barouni, Mahdi, 2016. "Entrepreneurship Education and Entry into Self-Employment Among University Graduates," World Development, Elsevier, vol. 77(C), pages 311-327.
    18. Axel Demenet & Quynh Hoang, 2018. "How important are management practices for the productivity of small and medium enterprises?," WIDER Working Paper Series 69, World Institute for Development Economic Research (UNU-WIDER).
    19. Calderone, Margherita & Fiala, Nathan & Melyoki, Lemayon Lemilia & Schoofs, Annekathrin & Steinacher, Rachel, 2022. "Making intense skills training work at scale: Evidence on business and labor market outcomes in Tanzania," Ruhr Economic Papers 950, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
    20. Croke,Kevin & Garcia Mora,Maria Elena & Goldstein,Markus P. & Mensah,Edouard Romeo & O'Sullivan,Michael B., 2020. "Up before Dawn : Experimental Evidence from a Cross-Border Trader Training at the Democratic Republic of Congo?Rwanda Border," Policy Research Working Paper Series 9123, The World Bank.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:17:y:2025:i:4:p:1368-:d:1586121. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.