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Driving Sustainable Tourism Villages: Evaluating Stakeholder Commitment, Attitude, and Performance: Evidence from West Sumatra, Indonesia

Author

Listed:
  • Feri Ferdian

    (Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang 25131, Indonesia
    Faculty of Tourism and Hospitality, Universitas Negeri Padang, Padang 25131, Indonesia)

  • Mohd Salehuddin Mohd Zahari

    (Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang 25131, Indonesia
    Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Shah Alam 40450, Malaysia)

  • Youmil Abrian

    (Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang 25131, Indonesia
    Faculty of Tourism and Hospitality, Universitas Negeri Padang, Padang 25131, Indonesia)

  • Nidia Wulansari

    (Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang 25131, Indonesia
    Faculty of Tourism and Hospitality, Universitas Negeri Padang, Padang 25131, Indonesia)

  • Hendri Azwar

    (Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang 25131, Indonesia
    Faculty of Tourism and Hospitality, Universitas Negeri Padang, Padang 25131, Indonesia)

  • Arif Adrian

    (Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang 25131, Indonesia
    Faculty of Tourism and Hospitality, Universitas Negeri Padang, Padang 25131, Indonesia)

  • Trisna Putra

    (Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang 25131, Indonesia
    Faculty of Tourism and Hospitality, Universitas Negeri Padang, Padang 25131, Indonesia)

  • Dwi Pratiwi Wulandari

    (Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang 25131, Indonesia
    Faculty of Tourism and Hospitality, Universitas Negeri Padang, Padang 25131, Indonesia)

  • Hijriyantomi Suyuthie

    (Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang 25131, Indonesia
    Faculty of Tourism and Hospitality, Universitas Negeri Padang, Padang 25131, Indonesia)

  • Pasaribu Pasaribu

    (Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang 25131, Indonesia
    Faculty of Tourism and Hospitality, Universitas Negeri Padang, Padang 25131, Indonesia)

  • Dessi Susanti

    (Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang 25131, Indonesia
    Faculty of Economics and Business, Universitas Negeri Padang, Padang 25131, Indonesia)

  • Aisiah Aisiah

    (Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang 25131, Indonesia
    Faculty of Social Sciences, Universitas Negeri Padang, Padang 25131, Indonesia)

  • Arie Yulfa

    (Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang 25131, Indonesia
    Faculty of Social Sciences, Universitas Negeri Padang, Padang 25131, Indonesia)

  • Vischa Mansyera Pratama

    (Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang 25131, Indonesia
    Faculty of Tourism and Hospitality, Universitas Negeri Padang, Padang 25131, Indonesia)

  • Violintikha Harmawan

    (Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang 25131, Indonesia
    Faculty of Tourism and Hospitality, Universitas Negeri Padang, Padang 25131, Indonesia)

  • Rahmi Fadilah

    (Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang 25131, Indonesia
    Faculty of Tourism and Hospitality, Universitas Negeri Padang, Padang 25131, Indonesia)

  • Donie Donie

    (Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang 25131, Indonesia
    Faculty of Sport Sciences, Universitas Negeri Padang, Padang 25131, Indonesia)

  • Waryono Waryono

    (Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang 25131, Indonesia
    Faculty of Tourism and Hospitality, Universitas Negeri Padang, Padang 25131, Indonesia)

Abstract

This research paper evaluates the commitment, attitude, and performance of various stakeholders, particularly the local government authorities, academic institutions, local businesses, media, and private sector, in the sustainable development of tourism villages. Quantitative data were collected through a survey questionnaire to gather perceptions and feedback from 384 tourism awareness group leaders in the province of West Sumatra, Indonesia. This study employs Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the hypotheses. The findings indicate that stakeholders’ commitment, attitude, and performance exert a strong influence on sustainable tourism villages. In addition, community culture moderates the relationship between the attitudes of stakeholders and sustainable tourism villages as opposed to the stakeholders’ commitment and performance. These findings provide valuable insights and far-reaching consequences for stakeholders, tourism village heads, and the community. There is a need to continuously enhance a comprehensive plan for sustainable tourism, one that goes beyond cultural implication and incorporates a broader range of influencing factors.

Suggested Citation

  • Feri Ferdian & Mohd Salehuddin Mohd Zahari & Youmil Abrian & Nidia Wulansari & Hendri Azwar & Arif Adrian & Trisna Putra & Dwi Pratiwi Wulandari & Hijriyantomi Suyuthie & Pasaribu Pasaribu & Dessi Sus, 2024. "Driving Sustainable Tourism Villages: Evaluating Stakeholder Commitment, Attitude, and Performance: Evidence from West Sumatra, Indonesia," Sustainability, MDPI, vol. 16(14), pages 1-18, July.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:14:p:6066-:d:1436270
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    References listed on IDEAS

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