Promoting the Diffusion of Sustainable Innovations through Customer Education—A Case of the Cosmetic Industry
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- Londoño Escobar, María Eugenia & Ballén Briceño, José Daniel & Serna Ospina, Sigifredo, 2024. "Propuesta de innovación comercial para garantizar la sostenibilidad de una asociación de mujeres rurales: el caso de ASOMMUC," Revista Tendencias, Universidad de Narino, vol. 25(2), pages 143-168, July.
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Keywords
sustainable innovation; innovation diffusion; customer education; cosmetic industry;All these keywords.
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