IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i4p1680-d1341215.html
   My bibliography  Save this article

Digital Inclusivity: Advancing Accessible Tourism via Sustainable E-Commerce and Marketing Strategies

Author

Listed:
  • Giannis Theofanous

    (GNOSIS Mediterranean Institute for Management Science, School of Business, University of Nicosia, 2417 Nicosia, Cyprus)

  • Alkis Thrassou

    (Department of Management, School of Business, University of Nicosia, 2417 Nicosia, Cyprus)

  • Naziyet Uzunboylu

    (GNOSIS Mediterranean Institute for Management Science, School of Business, University of Nicosia, 2417 Nicosia, Cyprus)

Abstract

In the fast-paced digital economy, stakeholders across regions, industries and organisational typologies are recognising the growing significance of adopting customer-centric digital strategies. Inexorably, this necessitates the comprehension of consumer behaviours across a diverse customer spectrum, including individuals with disabilities (PwD). In this context, the present expert-driven conceptual research examines tourism digital sustainability and inclusion and elucidates the role of tourism e-commerce platforms in promoting a barrier-free digital environment for PwD and creating a more inclusive and sustainable online marketing landscape. The findings highlight the need for ongoing evaluation and improvement of the user experience to achieve satisfaction, loyalty and stakeholder engagement, as well as the factors in need of consideration towards a barrier-free and sustainable e-commerce environment. Further research could explore the assessment of the framework presented here in a practical context towards implementation to uncover its strengths and limitations.

Suggested Citation

  • Giannis Theofanous & Alkis Thrassou & Naziyet Uzunboylu, 2024. "Digital Inclusivity: Advancing Accessible Tourism via Sustainable E-Commerce and Marketing Strategies," Sustainability, MDPI, vol. 16(4), pages 1-15, February.
  • Handle: RePEc:gam:jsusta:v:16:y:2024:i:4:p:1680-:d:1341215
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/4/1680/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/16/4/1680/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Marek Zabłocki & Bogdan Branowski & Przemysław Kurczewski & Jarosław Gabryelski & Maciej Sydor, 2022. "Designing Innovative Assistive Technology Devices for Tourism," IJERPH, MDPI, vol. 19(21), pages 1-20, October.
    2. Luisa Errichiello & Roberto Micera, 2018. "Leveraging Smart Open Innovation for Achieving Cultural Sustainability: Learning from a New City Museum Project," Sustainability, MDPI, vol. 10(6), pages 1-23, June.
    3. Ezgi Özcan & Zehra Güçhan Topcu & Hüseyin Arasli, 2021. "Determinants of Travel Participation and Experiences of Wheelchair Users Traveling to the Bodrum Region: A Qualitative Study," IJERPH, MDPI, vol. 18(5), pages 1-27, February.
    4. Eva Martin-Fuentes & Sara Mostafa-Shaalan & Juan Pedro Mellinas, 2021. "Accessibility in Inclusive Tourism? Hotels Distributed through Online Channels," Societies, MDPI, vol. 11(2), pages 1-12, April.
    5. Shaw, Gareth & Bailey, Adrian & Williams, Allan, 2011. "Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry," Tourism Management, Elsevier, vol. 32(2), pages 207-214.
    6. Järvi, Henna & Kähkönen, Anni-Kaisa & Torvinen, Hannu, 2018. "When value co-creation fails: Reasons that lead to value co-destruction," Scandinavian Journal of Management, Elsevier, vol. 34(1), pages 63-77.
    7. Rust, Roland T., 2020. "The future of marketing," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 15-26.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yi-Ching Hsieh & Hung-Chang Chiu & Yun-Chia Tang & Wei-Yun Lin, 2018. "Does Raising Value Co-creation Increase All Customers’ Happiness?," Journal of Business Ethics, Springer, vol. 152(4), pages 1053-1067, November.
    2. Chen, Yanyan & Mandler, Timo & Meyer-Waarden, Lars, 2021. "Three decades of research on loyalty programs: A literature review and future research agenda," Journal of Business Research, Elsevier, vol. 124(C), pages 179-197.
    3. Iyer, Pooja & Bright, Laura F., 2024. "Navigating a paradigm shift: Technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners," Journal of Business Research, Elsevier, vol. 180(C).
    4. Pedersen, Carsten Lund, 2023. "The paradoxical marketer: Interpretations, illustrations, and implications," Business Horizons, Elsevier, vol. 66(6), pages 765-776.
    5. Surajit Bag & Shivam Gupta & Ajay Kumar & Uthayasankar Sivarajah, 2021. "An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance," Post-Print hal-03188195, HAL.
    6. Dina Loncaric & Jasmina Dlacic & Andrijana Kos Kavran, 2018. "Improving Quality Of Life Through Co-Creating Tourist Experience €“ What Does Experience Marketing Have To Do With It?," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 27(1), pages 103-121, june.
    7. Papavasileiou, Emmanouil & Lyons, Sean & Shaw, Gareth & Georgiou, Anthimos, 2017. "Work values in tourism: Past, present and future," Annals of Tourism Research, Elsevier, vol. 64(C), pages 150-162.
    8. Dong, Ping & Siu, Noel Yee-Man, 2013. "Servicescape elements, customer predispositions and service experience: The case of theme park visitors," Tourism Management, Elsevier, vol. 36(C), pages 541-551.
    9. Wierenga, Berend, 2021. "The study of important marketing issues in an evolving field," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 18-28.
    10. André Luis Azevedo Guedes & Jeferson Carvalho Alvarenga & Maurício Dos Santos Sgarbi Goulart & Martius Vicente Rodriguez y Rodriguez & Carlos Alberto Pereira Soares, 2018. "Smart Cities: The Main Drivers for Increasing the Intelligence of Cities," Sustainability, MDPI, vol. 10(9), pages 1-19, August.
    11. Sunyoung Hlee & Hanna Lee & Chulmo Koo, 2018. "Hospitality and Tourism Online Review Research: A Systematic Analysis and Heuristic-Systematic Model," Sustainability, MDPI, vol. 10(4), pages 1-27, April.
    12. Carmen Berne-Manero & Maria Gómez-Campillo & Mercedes Marzo-Navarro & Marta Pedraja-Iglesias, 2018. "Reviewing the Online Tourism Value Chain," Administrative Sciences, MDPI, vol. 8(3), pages 1-18, August.
    13. Maria Rosario Perello-Marín & Gabriela Ribes-Giner & Odette Pantoja Díaz, 2018. "Enhancing Education for Sustainable Development in Environmental University Programmes: A Co-Creation Approach," Sustainability, MDPI, vol. 10(1), pages 1-17, January.
    14. Nordin, Fredrik & Ravald, Annika, 2023. "The making of marketing decisions in modern marketing environments," Journal of Business Research, Elsevier, vol. 162(C).
    15. Navarro, Susana & Garzón, Dolores & Roig-Tierno, Norat, 2015. "Co-creation in hotel–disable customer interactions," Journal of Business Research, Elsevier, vol. 68(7), pages 1630-1634.
    16. Stephen L. Vargo & Robert F. Lusch, 2016. "Institutions and axioms: an extension and update of service-dominant logic," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 5-23, January.
    17. van Heerde, Harald J. & Dekimpe, Marnik G., 2024. "Household and retail panel data in retailing research: Time for a renaissance?," Journal of Retailing, Elsevier, vol. 100(1), pages 104-113.
    18. Hossain, Md Afnan & Akter, Shahriar & Yanamandram, Venkata, 2021. "Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage," Journal of Business Research, Elsevier, vol. 131(C), pages 287-296.
    19. Ferasso, Marcos & Grenier, Corinne, 2021. "Fostering SME's co-development of innovative projects in biotech clusters: Extending the sets of enablers for the knowledge creation process," Technology in Society, Elsevier, vol. 67(C).
    20. Miikka Blomster & Timo Koivumäki, 2022. "Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing," Information Systems and e-Business Management, Springer, vol. 20(1), pages 123-169, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:4:p:1680-:d:1341215. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.