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Digital Inclusion of Tourism Business in the Conditions of Global Smartization: Potential, Mechanisms and Strategic Tools

Author

Listed:
  • Kochuma Inna

    (Bohdan Khmelnytsky National University of Cherkasy, Department of Tourism and Hotel and Restaurant Business, Ukraine)

  • Hranovska Viktoriia

    (Kherson State Agrarian and Economic University, Department of Tourism, Hotel and Restaurant Business and Foreign Languages, Ukraine)

  • Demko Valentina

    (Dmytro Motornyi Tavria State Agrotechnological University, Department of Economics and Business, Ukraine)

  • Dzhumurat Volodymyr

    (Bohdan Khmelnytsky National University of Cherkasy, Department of Tourism and Hotel and Restaurant Business, Ukraine)

  • Horiashchenko Maksym

    (Bohdan Khmelnytsky National University of Cherkasy, Department of Tourism and Hotel and Restaurant Business, Ukraine)

Abstract

Introduction. The study examines the digital inclusion of the tourism industry amidst global smartization. This study is especially relevant given the transformative impact of smartization on economic systems and business models. The article aims to develop a criterion-based, three-dimensional framework for integrating digital technologies into the tourism industry under these conditions. Material and methods. The study employs a multi-dimensional methodology, integrating correlation-regression analysis, econometric modeling, and a criterion-based format to evaluate the digital inclusion of tourism businesses. Data from global tourism reports and smartization indicators are used to analyze patterns of digital transformation. Results. Key findings include the determination of income from online bookings, the share of online travel companies’ income by market segments, and the dynamics of digital technology integration in the global tourism industry. Smart systems, such as AI-driven platforms and big data analytics, are identified as key drivers of efficiency, enhanced customer experiences, and economic resilience. The study categorizes countries based on their levels of digital inclusion, highlighting disparities between developed and developing regions. Conclusions. Digital transformation is substantiated to reshape the tourism industry, contributing to global economic recovery and sustainable development. Smart technology integration fosters innovation, reduces operational costs, and enhances service quality. The research provides actionable insights for achieving long-term economic and environmental benefits in the global tourism sector.

Suggested Citation

  • Kochuma Inna & Hranovska Viktoriia & Demko Valentina & Dzhumurat Volodymyr & Horiashchenko Maksym, 2024. "Digital Inclusion of Tourism Business in the Conditions of Global Smartization: Potential, Mechanisms and Strategic Tools," Polish Journal of Sport and Tourism, Sciendo, vol. 31(4), pages 33-45.
    • Handle: RePEc:vrs:spotou:v:31:y:2024:i:4:p:33-45:n:1005
    DOI: 10.2478/pjst-2024-0025
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    References listed on IDEAS

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    1. Youssef El Archi & Brahim Benbba & Moaaz Kabil & Lóránt Dénes Dávid, 2023. "Digital Technologies for Sustainable Tourism Destinations: State of the Art and Research Agenda," Administrative Sciences, MDPI, vol. 13(8), pages 1-21, August.
    2. Giannis Theofanous & Alkis Thrassou & Naziyet Uzunboylu, 2024. "Digital Inclusivity: Advancing Accessible Tourism via Sustainable E-Commerce and Marketing Strategies," Sustainability, MDPI, vol. 16(4), pages 1-15, February.
    3. Rui Tang, 2023. "Digital economy drives tourism development—empirical evidence based on the UK," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 36(1), pages 2003-2020, March.
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