IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i4p1545-d1337684.html
   My bibliography  Save this article

Online Grocery Shopping: Exploring the Influence of Income, Internet Access, and Food Prices

Author

Listed:
  • Michael Olumekor

    (Graduate School of Economics and Management, Ural Federal University, 620014 Yekaterinburg, Russia)

  • Harman Preet Singh

    (Department of Management and Information Systems, College of Business Administration, University of Ha’il, P.O. Box 2440, Ha’il 81451, Saudi Arabia)

  • Ibrahim Abdullah Alhamad

    (Department of Management and Information Systems, College of Business Administration, University of Ha’il, P.O. Box 2440, Ha’il 81451, Saudi Arabia)

Abstract

Online grocery shopping has grown rapidly in recent years. It has been promoted as a way to overcome the systemic inequalities in food access and increase sustainable food practices. A growing body of studies has highlighted the impact of income, food prices, and internet access/connection on shaping people’s behavior in buying groceries online. However, there is a dearth of prior studies that have examined the impact of these three factors at the macro/meso level. Therefore, this paper presents an analysis of these factors from a sample of 16 Russian regions with a combined population size of more than 44 million people. We used a fixed effects linear regression model to analyze panel data on median income, mobile internet connection, food price index, and online grocery sales. Our results show the significant impact of income and imply that while online grocery shopping holds huge promise for overcoming unequal access to food and achieving sustainability, entrenched challenges such as poverty and income inequality might be difficult to shake off.

Suggested Citation

  • Michael Olumekor & Harman Preet Singh & Ibrahim Abdullah Alhamad, 2024. "Online Grocery Shopping: Exploring the Influence of Income, Internet Access, and Food Prices," Sustainability, MDPI, vol. 16(4), pages 1-17, February.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:4:p:1545-:d:1337684
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/4/1545/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/4/1545/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Harman Preet Singh & Hilal Nafil Alhulail, 2023. "Information Technology Governance and Corporate Boards’ Relationship with Companies’ Performance and Earnings Management: A Longitudinal Approach," Sustainability, MDPI, vol. 15(8), pages 1-24, April.
    2. A. V. Lialina & K. A. Morachevskaya, 2022. "Economic Access to Food and COVID-19: New Challenges for the Russian Exclave," Regional Research of Russia, Springer, vol. 12(3), pages 335-349, September.
    3. Brian Nolan & Max Roser & Stefan Thewissen, 2019. "GDP Per Capita Versus Median Household Income: What Gives Rise to the Divergence Over Time and how does this Vary Across OECD Countries?," Review of Income and Wealth, International Association for Research in Income and Wealth, vol. 65(3), pages 465-494, September.
    4. Hansen, Torben & Møller Jensen, Jan & Stubbe Solgaard, Hans, 2004. "Predicting online grocery buying intention: a comparison of the theory of reasoned action and the theory of planned behavior," International Journal of Information Management, Elsevier, vol. 24(6), pages 539-550.
    5. Hiser, Jennifer & Nayga, Rodolfo M., Jr. & Capps, Oral, Jr., 1999. "An Exploratory Analysis Of Familiarity And Willingness To Use Online Food Shopping Services In A Local Area Of Texas," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(1), pages 1-13, March.
    6. Maren Schnieder & Chris Hinde & Andrew West, 2023. "Land Efficient Mobility and Emissions: Click and Collect vs. Grocery Deliveries in Switzerland," Sustainability, MDPI, vol. 15(11), pages 1-24, May.
    7. Pradeep K. Chintagunta & Junhong Chu & Javier Cebollada, 2012. "Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice," Marketing Science, INFORMS, vol. 31(1), pages 96-114, January.
    8. Keh, Hean Tat & Shieh, Elain, 2001. "Online grocery retailing: success factors and potential pitfalls," Business Horizons, Elsevier, vol. 44(4), pages 73-83.
    9. N. A. Kravchenko & A. I. Ivanova, 2021. "Spread of the COVID-19 In Russia: Regional Peculiarities," Regional Research of Russia, Springer, vol. 11(4), pages 428-434, October.
    10. Hung‐Hao Chang & Chad D. Meyerhoefer, 2021. "COVID‐19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan," American Journal of Agricultural Economics, John Wiley & Sons, vol. 103(2), pages 448-465, March.
    11. Wygonik, Erica & Goodchild, Anne, 2012. "Evaluating the Efficacy of Shared-use Vehicles for Reducing Greenhouse Gas Emissions: A U.S. Case Study of Grocery Delivery," Journal of the Transportation Research Forum, Transportation Research Forum, vol. 51(2).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Restrepo, Brandon J. & Zeballos, Eliana, 2024. "Who Shops for Groceries Online?," Economic Research Report 346028, United States Department of Agriculture, Economic Research Service.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Otto Bartok & Vratislav Kozák & Radka Bauerová, 2021. "Online grocery shopping: the customers´ perspective in the Czech Republic," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 16(3), pages 679-695, September.
    2. Yusuf Arslan & Aykut Hamit Turan, 2022. "Consumers' Acceptance of Online Grocery Shopping in a Pandemic Situation: An Extended Technology Acceptance Model Perspective," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 8(2), pages 143-158.
    3. Alvaredo, Facundo & Bourguignon, François & Ferreira, Francisco H. G. & Lustig, Nora, 2023. "Seventy-five Years of Measuring Income Inequality in Latin America," IDB Publications (Working Papers) 13157, Inter-American Development Bank.
    4. Hassan Alkhiyami & Laoucine Kerbache & Majed Hadid, 2024. "Consumers’ Marketing Channel Choice and the Impact on Logistics and Operations: A Systematic Literature Review of the Fresh Food and Grocery Sector," Logistics, MDPI, vol. 8(1), pages 1-18, January.
    5. Narwal, Preeti & Rai, Shivam, 2022. "Individual differences and moral disengagement in Pay-What-You-Want pricing," Journal of Business Research, Elsevier, vol. 149(C), pages 528-547.
    6. Nils Engelbrecht & Tim-Benjamin Lembcke & Alfred Benedikt Brendel & Kilian Bizer & Lutz M. Kolbe, 2021. "The Virtual Online Supermarket: An Open-Source Research Platform for Experimental Consumer Research," Sustainability, MDPI, vol. 13(8), pages 1-25, April.
    7. Zhanwei Tian & Guoqing Zhang, 2021. "Multi-echelon fulfillment warehouse rent and production allocation for online direct selling," Annals of Operations Research, Springer, vol. 304(1), pages 427-451, September.
    8. Cui, Xuebin & Zhu, Ting & Chen, Yubo, 2024. "Where you live matters: The impact of offline retail density on mobile shopping app usage," Journal of Retailing, Elsevier, vol. 100(1), pages 41-55.
    9. Li, Jiayi & Luo, Sumei & Zhou, Guangyou, 2023. "Electronic payment, natural environment and household consumption: Evidence from China household finance survey," International Review of Financial Analysis, Elsevier, vol. 85(C).
    10. Sylvain Charlebois & Mark Juhasz & Janet Music, 2021. "Supply Chain Responsiveness to a (Post)-Pandemic Grocery and Food Service E-Commerce Economy: An Exploratory Canadian Case Study," Businesses, MDPI, vol. 1(2), pages 1-19, July.
    11. Nikeel Nishkar Kumar & Arvind Patel, 2022. "Income thresholds in the remittances-growth association? a case study of Fiji," Applied Economics Letters, Taylor & Francis Journals, vol. 29(19), pages 1815-1823, November.
    12. Melis, Kristina & Campo, Katia & Lamey, Lien & Breugelmans, Els, 2016. "A Bigger Slice of the Multichannel Grocery Pie: When Does Consumers’ Online Channel Use Expand Retailers’ Share of Wallet?," Journal of Retailing, Elsevier, vol. 92(3), pages 268-286.
    13. Di Fang & Michael R. Thomsen & Rodolfo M. Nayga & Wei Yang, 2022. "Food insecurity during the COVID-19 pandemic: evidence from a survey of low-income Americans," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 14(1), pages 165-183, February.
    14. Eléonora Morganti & Laetitia Dablanc & François Fortin, 2014. "Final deliveries for online shopping: the deployment of pickup point networks in urban and suburban areas," Post-Print hal-01067223, HAL.
    15. Maria Rodrigues & João F. Proença & Rita Macedo, 2023. "Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour," Sustainability, MDPI, vol. 15(14), pages 1-18, July.
    16. Meuwissen, Miranda & Feindt, Peter & Slijper, Thomas & Spiegel, Alisa & Finger, Robert & de Mey, Yann & Paas, Wim & Termeer, Katrien & Poortvliet, P. Marijn & Peneva, Mariya & Urquhart, Julie & Vigani, 2021. "Impact of Covid-19 on farming systems in Europe through the lens of resilience thinking," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 191.
    17. Paraschiv Dorel Mihai & ȚIțan Emilia & Manea Daniela Ioana & Ionescu Crina Dana & Mihai Mihaela & Șerban Octavian, 2022. "The change in e-commerce in the context of the Coronavirus pandemic," Management & Marketing, Sciendo, vol. 17(2), pages 220-233, June.
    18. Oughton, Edward J. & Amaglobeli, David & Moszoro, Marian, 2023. "What would it cost to connect the unconnected? Estimating global universal broadband infrastructure investment," Telecommunications Policy, Elsevier, vol. 47(10).
    19. Gensler, Sonja & Neslin, Scott A. & Verhoef, Peter C., 2017. "The Showrooming Phenomenon: It's More than Just About Price," Journal of Interactive Marketing, Elsevier, vol. 38(C), pages 29-43.
    20. Jiafeng Gu, 2021. "Effects of Patent Policy on Outputs and Commercialization of Academic Patents in China: A Spatial Difference-in-Differences Analysis," Sustainability, MDPI, vol. 13(23), pages 1-17, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:4:p:1545-:d:1337684. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.