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Collaborative Approach for Achieving Ambitious Sustainability Goals: The Prosecco Sustainability Project

Author

Listed:
  • Valentina Di Chiara

    (Interdepartmental Center for Research in Viticulture and Oenology (CIRVE), University of Padua, 31015 Conegliano, Italy)

  • Andrea Battistella

    (Research and Development Area, Prosecco DOC Consortium, 31100 Treviso, Italy)

  • Vasco Boatto

    (Interdepartmental Center for Research in Viticulture and Oenology (CIRVE), University of Padua, 31015 Conegliano, Italy)

  • Sandra Furlan

    (Research and Development Area, Valoritalia srl, 00187 Rome, Italy)

  • Luca Giavi

    (Research and Development Area, Prosecco DOC Consortium, 31100 Treviso, Italy)

  • Silvia Liggieri

    (Research and Development Area, Prosecco DOC Consortium, 31100 Treviso, Italy)

  • Anna Paiola

    (Research and Development Area, Valoritalia srl, 00187 Rome, Italy)

  • Eugenio Pomarici

    (Interdepartmental Center for Research in Viticulture and Oenology (CIRVE), University of Padua, 31015 Conegliano, Italy)

  • Stefano Stefanucci

    (Research and Development Area, Equalitas srl, 00198 Rome, Italy)

Abstract

Despite attention to sustainability growing in the last decade in the wine sector, the rate of association with wine sustainability programs still appears to be limited. This is mainly related to the uncertainty about the economic benefits related to the implementation of sustainable best practices. In this regard, some studies highlighted that the presence of professionals capable of managing the requirements promoted by the standards generally leads to a positive perception of their impact on the economic performances of companies. Therefore, to encourage participation in sustainability programs, the adoption of a collaborative approach to share the skills and knowledge necessary to manage the transition from a conventional organization to a sustainable one seems to be a functional strategy. This paper presents the Prosecco Sustainability Project as a case study to investigate how a structured set of activities must be deployed through a participatory/collaborative approach to significantly improve the level of sustainability of a wide and heterogeneous community of grape and wine producers. The case study highlights that the collaboration between different actors and the guidance from a coordinating figure capable of fostering dialogue and cooperation among the various stakeholders represent key elements to the large-scale deployment of a sustainable management system.

Suggested Citation

  • Valentina Di Chiara & Andrea Battistella & Vasco Boatto & Sandra Furlan & Luca Giavi & Silvia Liggieri & Anna Paiola & Eugenio Pomarici & Stefano Stefanucci, 2024. "Collaborative Approach for Achieving Ambitious Sustainability Goals: The Prosecco Sustainability Project," Sustainability, MDPI, vol. 16(2), pages 1-14, January.
  • Handle: RePEc:gam:jsusta:v:16:y:2024:i:2:p:583-:d:1315999
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    References listed on IDEAS

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    2. Gianluigi Gallenti & Stefania Troiano & Francesco Marangon & Paolo Bogoni & Barbara Campisi & Marta Cosmina, 2019. "Environmentally sustainable versus aesthetic values motivating millennials’ preferences for wine purchasing: evidence from an experimental analysis in Italy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 7(1), pages 1-16, December.
    3. Hans De Steur & Hélène Temmerman & Xavier Gellynck & Maurizio Canavari, 2020. "Drivers, adoption, and evaluation of sustainability practices in Italian wine SMEs," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 744-762, February.
    4. Elisabetta Savelli & Laura Bravi & Federica Murmura, 2019. "The Role of Environmental Certifications in the Wine Industry," Micro & Macro Marketing, Società editrice il Mulino, issue 1, pages 21-48.
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