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Investigating Factors Influencing the Selection of Micro-Mobility in a Tourist City: Focus on Jeju City

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  • Hyunmin Kang

    (Stanford Center at the Incheon Global Campus, Stanford University, 119, Songdomunhwa-ro, Yeonsu-gu, Incheon 21985, Republic of Korea)

  • Heejung Yim

    (Stanford Center at the Incheon Global Campus, Stanford University, 119, Songdomunhwa-ro, Yeonsu-gu, Incheon 21985, Republic of Korea)

  • Seoyoung Kim

    (Stanford Center at the Incheon Global Campus, Stanford University, 119, Songdomunhwa-ro, Yeonsu-gu, Incheon 21985, Republic of Korea)

  • Okkeun Lee

    (Department of Civil and Environmental Engineering, Stanford University, Stanford, CA 94305, USA)

  • Hyochang Kim

    (Stanford Center at the Incheon Global Campus, Stanford University, 119, Songdomunhwa-ro, Yeonsu-gu, Incheon 21985, Republic of Korea)

Abstract

This study provides an analysis of micro-mobility use in Jeju City, focusing on how individual choices between e-bikes, e-scooters, and e-motorcycles are influenced by a combination of personal, environmental, and contextual factors. Drawing on data from a local micro-mobility provider from April to December 2022, the research employs multinomial logistic regression to examine the impact of various determinants on the selection of micro-mobility options. The results reveal unique findings, with significant variations in mode choice correlating with gender, age, and region. Also, usage time of micro-mobility emerged as a crucial determinant, suggesting a relationship between trip length and selected mobility. Additionally, environmental variables, particularly temperature, were found to substantially impact users’ choices, reflecting the sensitivity of micro-mobility demand to weather fluctuations. Insights from this study suggest the importance of integrating responsive service design for micro-mobility that addresses the multifaceted needs of users in tourist cities, emphasizing environmental considerations.

Suggested Citation

  • Hyunmin Kang & Heejung Yim & Seoyoung Kim & Okkeun Lee & Hyochang Kim, 2024. "Investigating Factors Influencing the Selection of Micro-Mobility in a Tourist City: Focus on Jeju City," Sustainability, MDPI, vol. 16(21), pages 1-16, October.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:21:p:9418-:d:1509969
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    References listed on IDEAS

    as
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