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Australian Tourist Flow: A Gravity Model Approach

Author

Listed:
  • Gour Gobinda Goswami

    (Department of Economics, School of Business & Economics, North South University, Dhaka 1229, Bangladesh)

  • Meshbaul Hassan Chowdhury

    (Department of Management, School of Business & Economics, North South University, Dhaka 1229, Bangladesh)

  • Mostafizur Rahman

    (Department of Economics, School of Business & Economics, North South University, Dhaka 1229, Bangladesh)

  • Mahnaz Aftabi Atique

    (Department of Economics, School of Business & Economics, North South University, Dhaka 1229, Bangladesh)

Abstract

The primary aim of this study is to analyze the determinants of international tourist arrivals in Australia using a gravity model approach. Even though the gravity model is widely applied in tourism research, this method has not been used to analyze international tourist flow to Australia. Given the substantial economic impact of tourism globally, a deeper understanding of determining factors is essential for effective strategic planning and policy formulation within this sector. This research adopted a gravity model to evaluate various influencing elements, including GDP, distance, population size, migration stocks, and cultural similarities. This model facilitates the assessment of how these variables correlate with the influx of tourists to Australia. This study unveiled that factor such as GDP, migration ties, and cultural similarities significantly influence tourist arrivals. In contrast, distance and cost of living appeared to have a lesser impact, indicating that other elements may compensate for these deterrents. The findings suggest that economic prosperity and cultural ties are paramount in attracting international tourists to Australia. These results underscore the importance of targeted marketing strategies that leverage Australia’s cultural assets and economic strengths. Additionally, this study highlights the need for further research on how emergent factors, such as digital marketing and environmental sustainability, affect tourism. The broader implications of this research could inform future policy and marketing strategies in the tourism industry, enhancing its economic contributions while advancement of sustainable growth.

Suggested Citation

  • Gour Gobinda Goswami & Meshbaul Hassan Chowdhury & Mostafizur Rahman & Mahnaz Aftabi Atique, 2024. "Australian Tourist Flow: A Gravity Model Approach," Sustainability, MDPI, vol. 16(13), pages 1-14, July.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:13:p:5740-:d:1429295
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    References listed on IDEAS

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