Research on the Impact of New Energy Vehicle Companies’ Marketing Strategies on Consumers’ Purchase Intention
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- Yahong Jiang & Qunqi Wu & Min Li & Yulei Gu & Jun Yang, 2023. "What Is Affecting the Popularity of New Energy Vehicles? A Systematic Review Based on the Public Perspective," Sustainability, MDPI, vol. 15(18), pages 1-29, September.
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- Kahn, Matthew E., 2007. "Do greens drive Hummers or hybrids? Environmental ideology as a determinant of consumer choice," Journal of Environmental Economics and Management, Elsevier, vol. 54(2), pages 129-145, September.
- Ji, Shou-feng & Zhao, Dan & Luo, Rong-juan, 2019. "Evolutionary game analysis on local governments and manufacturers' behavioral strategies: Impact of phasing out subsidies for new energy vehicles," Energy, Elsevier, vol. 189(C).
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Keywords
new energy vehicles; consumers; factor analysis;All these keywords.
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