IDEAS home Printed from https://ideas.repec.org/a/spr/qualqt/v58y2024i6d10.1007_s11135-024-01895-w.html
   My bibliography  Save this article

Future behavioural of console gamers and mobile gamers: are they differ?

Author

Listed:
  • Syahrulanuar Ngah

    (Universiti Malaysia Pahang)

  • Samar Rahi

    (University of the Punjab)

  • Fei Long

    (Guangdong Ocean University
    UKM-Graduate School of Business, The National University of Malaysia,)

  • Cecile Gabarre

    (University of Nizwa)

  • Aamir Rashid

    (Iqra University)

  • Abdul Hafaz Ngah

    (Universiti Malaysia Terengganu)

Abstract

Since the pandemic, a greater flexibility to work and study from home led to increased opportunities for online gaming. This resulted in the resilience of the online game industry in times of weakened individual purchasing power caused by the economic downturn. Following a new trend in customer behaviour to invest in better game play experience and performance, revenue from the online game industry reached new heights, particularly revenue from the purchase of viqueryrtual items. Therefore, it is crucial to investigate the repurchase intention of gamers towards virtual items. This article reports on the comparison of the effect of aesthetic design towards overall perceived value and gamers’ satisfaction among console and mobile gamers using the Stimulus-Organism-Response Model. In addition, findings highlight the relationship between the overall perceived value and user satisfaction toward the repurchase intention of virtual items among online gamers. A cross-sectional study involving a snowball sampling method was conducted to collect data online from 498 respondents. Results from Partial Least Squares Structural Equation Modelling (PLS-SEM) supported all hypotheses for direct effects. For the MGA analysis, all hypotheses were supported except for the relationship between perceived value and repurchase intention which showed no significance difference between console gamers on mobile gamers. All other hypotheses show that console gamers have a strong effect compared to mobile gamers. Therefore, the study contributes to online gamers’ behavioural literature, while providing online game developers with meaningful information on appropriate strategies to support the repurchase intention of virtual items.

Suggested Citation

  • Syahrulanuar Ngah & Samar Rahi & Fei Long & Cecile Gabarre & Aamir Rashid & Abdul Hafaz Ngah, 2024. "Future behavioural of console gamers and mobile gamers: are they differ?," Quality & Quantity: International Journal of Methodology, Springer, vol. 58(6), pages 5531-5557, December.
    • Handle: RePEc:spr:qualqt:v:58:y:2024:i:6:d:10.1007_s11135-024-01895-w
    DOI: 10.1007/s11135-024-01895-w
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11135-024-01895-w
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11135-024-01895-w?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:qualqt:v:58:y:2024:i:6:d:10.1007_s11135-024-01895-w. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.