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Searching for Dependencies between Business Strategies and Innovation Outputs in Manufacturing: An Analysis Based on CIS

Author

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  • Sylwia Pangsy-Kania

    (Faculty of Economics, University of Gdansk, 81-824 Sopot, Poland)

  • Anna Golejewska

    (Faculty of Economics, University of Gdansk, 81-824 Sopot, Poland)

  • Katarzyna Wierzbicka

    (Faculty of Economics and Finance, University of Bialystok, 15-082 Bialystok, Poland)

  • Magdalena Mosionek-Schweda

    (Faculty of Economics, University of Gdansk, 81-824 Sopot, Poland)

Abstract

A modern enterprise can use changes in its environment as an opportunity to create new products and services, constituting a competitive advantage. This ability is in turn determined by its adopted business strategy. The aim of this study is an attempt to find the relationship between business strategies used in industrial enterprises and their effects in the form of various types of innovations. Our research covered innovative manufacturing companies from selected EU member states and Turkey. Two research hypotheses were formulated: H1: The importance of business strategies to innovative companies is different between countries. H2: The clusters identified are not homogeneous in terms of the innovation outputs achieved by the companies. Our analyses are based on data derived from the CIS 2018 for the period of 2016–2018. To verify these hypotheses, statistical methods were used, including a cluster analysis. The results of the analysis indicate that the manufacturing companies in the surveyed countries apply various combinations of business strategies, which may translate into results in terms of innovation. Business process innovations are dominated by new or improved methods for producing goods or providing services.

Suggested Citation

  • Sylwia Pangsy-Kania & Anna Golejewska & Katarzyna Wierzbicka & Magdalena Mosionek-Schweda, 2023. "Searching for Dependencies between Business Strategies and Innovation Outputs in Manufacturing: An Analysis Based on CIS," Sustainability, MDPI, vol. 15(9), pages 1-13, April.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:9:p:7428-:d:1137225
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    References listed on IDEAS

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    1. Jhon Zartha & Gina Orozco & Diana Barreto & Diego García, 2024. "Sustainable Innovation in Organizations: A Look from Processes, Products, and Services," Sustainability, MDPI, vol. 16(6), pages 1-16, March.

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