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Stakeholders’ Engagement in the Company’s Management as a Driver of Green Competitiveness within Sustainable Development

Author

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  • Oleksii Lyulyov

    (Department of Marketing, Sumy State University, 40007 Sumy, Ukraine
    Department of Management, Faculty of Applied Sciences, WSB University, 41-300 Dabrowa Gornicza, Poland)

  • Olena Chygryn

    (Department of Marketing, Sumy State University, 40007 Sumy, Ukraine)

  • Tetyana Pimonenko

    (Department of Marketing, Sumy State University, 40007 Sumy, Ukraine
    Department of Management, Faculty of Applied Sciences, WSB University, 41-300 Dabrowa Gornicza, Poland)

  • Aleksy Kwilinski

    (Department of Management, Faculty of Applied Sciences, WSB University, 41-300 Dabrowa Gornicza, Poland
    The London Academy of Science and Business, 120 Baker St., London W1U 6TU, UK)

Abstract

The world’s transition to green economic growth, considering the Agenda for Sustainable Development, provokes relevant structural changes in the world market. Consequently, it boosts the business sector’s ability to incorporate green dimensions into their development policies to intensify their green competitiveness in the market. In this case, it is necessary to identify the appropriate indicators that affect a company’s green competitiveness. Thus, stakeholders and management could intensify or decline a company’s green competitiveness depending on the efficiency of communication between them. The paper aims to analyze the role of stakeholders’ engagement in the company’s management in enhancing green competitiveness. The research data were compiled from a questionnaire of 75 respondents, who represent the Ukrainian company’s management. The study applies PLS-SEM to test the hypotheses of the investigation. The empirical results allow us to conclude that stakeholders’ engagement in the company’s management positively affects the company’s green competitiveness. The most statistically significant impact on the company’s green competitiveness is experience in communication with stakeholders and managing stakeholders’ conflicts, with loading factors of 0.802 and 0.806, respectively. The findings show that to improve green competitiveness, the company’s management should develop targeted stakeholder communications and extend knowledge and awareness of stakeholder interests and values. At the same time, management should incorporate stakeholders’ suggestions and recommendations when promoting a company’s green competitiveness.

Suggested Citation

  • Oleksii Lyulyov & Olena Chygryn & Tetyana Pimonenko & Aleksy Kwilinski, 2023. "Stakeholders’ Engagement in the Company’s Management as a Driver of Green Competitiveness within Sustainable Development," Sustainability, MDPI, vol. 15(9), pages 1-15, April.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:9:p:7249-:d:1133946
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    References listed on IDEAS

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    3. NIȚĂ Nicoleta Mădălina & ȚÎȚU Aurel Mihail, 2023. "The Place And Role Of Knowledge Management In A Sustainable Organization From The Software Engineering Branch," Management of Sustainable Development, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 15(1), pages 55-61, June.
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    5. Jasna Auer Antončič & Jana Hojnik & Mitja Ruzzier & Maja Konečnik Ruzzier & Brandon Soltwisch, 2024. "The Role of Demographic Changes and Digitalization in Eco-Innovations and Their Effects on the Growth of Companies," Sustainability, MDPI, vol. 16(14), pages 1-14, July.

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