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The Role of Demographic Changes and Digitalization in Eco-Innovations and Their Effects on the Growth of Companies

Author

Listed:
  • Jasna Auer Antončič

    (Faculty of Management, University of Primorska, Izolska vrata 2, SI-6000 Koper, Slovenia)

  • Jana Hojnik

    (Faculty of Management, University of Primorska, Izolska vrata 2, SI-6000 Koper, Slovenia)

  • Mitja Ruzzier

    (Faculty of Management, University of Primorska, Izolska vrata 2, SI-6000 Koper, Slovenia)

  • Maja Konečnik Ruzzier

    (School of Economics and Business, University of Ljubljana, Kardeljeva pl. 17, SI-1000 Ljubljana, Slovenia)

  • Brandon Soltwisch

    (Freeman School of Business, Tulane University, 7 McAlister Dr, New Orleans, LA 70118, USA)

Abstract

This research explores the role of demographic changes and digitalization in fostering eco-innovations and their subsequent effects on company growth. Employing a quantitative approach, the study investigates how shifts in demographics and the adoption of digital technologies influence eco-innovative practices across companies. The findings reveal that demographic changes are driving the adoption of various eco-innovations, which indirectly contributes to company growth. Additionally, digitalization shows a significant positive relationship with organizational eco-innovations, but its impact on product and process innovations is less pronounced. These results underscore the importance of both demographic factors and strategic digitalization in promoting eco-innovations that yield environmental and economic benefits. This research addresses a crucial gap in the existing literature by uncovering how demographic and digital changes influence eco-innovation and growth, specifically within the context of Slovenian enterprises.

Suggested Citation

  • Jasna Auer Antončič & Jana Hojnik & Mitja Ruzzier & Maja Konečnik Ruzzier & Brandon Soltwisch, 2024. "The Role of Demographic Changes and Digitalization in Eco-Innovations and Their Effects on the Growth of Companies," Sustainability, MDPI, vol. 16(14), pages 1-14, July.
  • Handle: RePEc:gam:jsusta:v:16:y:2024:i:14:p:6203-:d:1439152
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    References listed on IDEAS

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