IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i3p1989-d1042292.html
   My bibliography  Save this article

The Impact of New Energy Vehicle Product Attributes on Consumer Purchase Intention in the Backdrop of Sustainable Development Goals

Author

Listed:
  • Yueying Wang

    (SILC Business School, Shanghai University, Shanghai 200444, China)

  • Ying Tian

    (Business School, University of Shanghai for Science and Technology, Shanghai 200093, China)

Abstract

In the backdrop of the ‘dual carbon goal’, which aims to promote sustainable development of China, adoption of new energy vehicles (NEVs) is an important measure to help improve the environment, so it is of great significance to investigate the purchase intention of NEVs. Previous studies have established that subsidies and various product attributes could affect consumers’ purchase intention toward NEVs. As government subsidies have been on the decline in recent years, product attributes of NEVs need to be given more attention. However, there have been limited studies that quantitatively analyze the impact of product attributes of NEVs on purchase intention. Therefore, to fill this gap and help further expand the NEV market, this study investigated consumers’ adoption of NEVs empirically from the perception of product attributes. A questionnaire survey and structural equation model (SEM) were used for data collection and analysis. The results indicate that (1) both the functional and symbolic attributes of NEVs had a significant positive impact on consumers’ purchase intention; (2) both the functional and symbolic attributes of NEVs had a significant positive impact on consumers’ purchase intention through consumers’ perceived value; and (3) citizens’ environmental awareness positively moderated the relationship between products attributes and purchase intention. According to the results, to meet consumers’ needs of daily driving and self-image expression, new energy vehicle enterprises need to focus on improving the products in both functional and symbolic aspects by using various marketing strategies.

Suggested Citation

  • Yueying Wang & Ying Tian, 2023. "The Impact of New Energy Vehicle Product Attributes on Consumer Purchase Intention in the Backdrop of Sustainable Development Goals," Sustainability, MDPI, vol. 15(3), pages 1-16, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:3:p:1989-:d:1042292
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/3/1989/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/3/1989/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Choy Johnn Yee & Ng Cheng San, 2011. "Consumers' Perceived Quality, Perceived Value and Perceived Risk Towards Purchase Decision on Automobile," American Journal of Economics and Business Administration, Science Publications, vol. 3(1), pages 47-57, January.
    2. Gadenne, David & Sharma, Bishnu & Kerr, Don & Smith, Tim, 2011. "The influence of consumers' environmental beliefs and attitudes on energy saving behaviours," Energy Policy, Elsevier, vol. 39(12), pages 7684-7694.
    3. Li Jiang & Mei Zhao & Hao Lin & Lvyu Yang, 2022. "How Do Consumer Innovation Characteristics and Consumption Value Shape Users’ Willingness to Buy Innovative Car Safety Seats?," Sustainability, MDPI, vol. 15(1), pages 1-28, December.
    4. Shah, Sayed Kifayat & Zhongjun, Tang & Sattar, Abdul & XinHao, Zhou, 2021. "Consumer's intention to purchase 5G: Do environmental awareness, environmental knowledge and health consciousness attitude matter?," Technology in Society, Elsevier, vol. 65(C).
    5. Wang, Ning & Pan, Huizhong & Zheng, Wenhui, 2017. "Assessment of the incentives on electric vehicle promotion in China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 101(C), pages 177-189.
    6. Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March.
    7. Anthony D. Miyazaki & Dhruv Grewal & Ronald C. Goodstein, 2005. "The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 146-153, June.
    8. Li, Yina & Liang, Chenchen & Ye, Fei & Zhao, Xiande, 2023. "Designing government subsidy schemes to promote the electric vehicle industry: A system dynamics model perspective," Transportation Research Part A: Policy and Practice, Elsevier, vol. 167(C).
    9. Dorel Dusmanescu & Jean Andrei & Gheorghe H. Popescu & Elvira Nica & Mirela Panait, 2016. "Heuristic Methodology for Estimating the Liquid Biofuel Potential of a Region," Energies, MDPI, vol. 9(9), pages 1-19, August.
    10. Shi, Lei & Wu, Rongxin & Lin, Boqiang, 2023. "Where will go for electric vehicles in China after the government subsidy incentives are abolished? A controversial consumer perspective," Energy, Elsevier, vol. 262(PA).
    11. Kåre Skallerud & John Armbrecht & Ho Huy Tuu, 2021. "Intentions to Consume Sustainably Produced Fish: The Moderator Effects of Involvement and Environmental Awareness," Sustainability, MDPI, vol. 13(2), pages 1-15, January.
    12. Schuitema, Geertje & Anable, Jillian & Skippon, Stephen & Kinnear, Neale, 2013. "The role of instrumental, hedonic and symbolic attributes in the intention to adopt electric vehicles," Transportation Research Part A: Policy and Practice, Elsevier, vol. 48(C), pages 39-49.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Peng Cheng & Zhe Ouyang & Yang Liu, 0. "The effect of information overload on the intention of consumers to adopt electric vehicles," Transportation, Springer, vol. 0, pages 1-20.
    2. Qian, Lixian & Grisolía, Jose M. & Soopramanien, Didier, 2019. "The impact of service and government-policy attributes on consumer preferences for electric vehicles in China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 122(C), pages 70-84.
    3. Zhang, Wenqing & Liu, Liangliang, 2022. "Exploring non-users' intention to adopt ride-sharing services: Taking into account increased risks due to the COVID-19 pandemic among other factors," Transportation Research Part A: Policy and Practice, Elsevier, vol. 158(C), pages 180-195.
    4. Saiful Hasan & Terje Andreas Mathisen, 2020. "Policy measures for electric vehicle adoption. A review of evidence from Norway and China," ECONOMICS AND POLICY OF ENERGY AND THE ENVIRONMENT, FrancoAngeli Editore, vol. 0(1), pages 25-46.
    5. Dangelico, Rosa Maria & Alvino, Letizia & Fraccascia, Luca, 2022. "Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    6. Waris, Idrees & Hameed, Irfan, 2019. "Using Extended Model of Theory of Planned Behavior to Predict Purchase Intention of Energy Efficient Home Appliances in Pakistan," MPRA Paper 109612, University Library of Munich, Germany.
    7. Zubair Hassan, 2017. "Impact of Social, Epistemic and Conditional Values on Customer Satisfaction and Loyalty in Automobile Industry: A Structural Equation Modelling," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(5), pages 29-44.
    8. Magdalena Grębosz-Krawczyk & Agnieszka Zakrzewska-Bielawska & Sylwia Flaszewska, 2021. "From Words to Deeds: The Impact of Pro-Environmental Self-Identity on Green Energy Purchase Intention," Energies, MDPI, vol. 14(18), pages 1-17, September.
    9. Magdalena Grębosz-Krawczyk & Agnieszka Zakrzewska-Bielawska & Beata Glinka & Aldona Glińska-Neweś, 2021. "Why Do Consumers Choose Photovoltaic Panels? Identification of the Factors Influencing Consumers’ Choice Behavior regarding Photovoltaic Panel Installations," Energies, MDPI, vol. 14(9), pages 1-20, May.
    10. Peng Cheng & Zhe Ouyang & Yang Liu, 2020. "The effect of information overload on the intention of consumers to adopt electric vehicles," Transportation, Springer, vol. 47(5), pages 2067-2086, October.
    11. Jingnan Zhang & Shichun Xu & Zhengxia He & Chengze Li & Xiaona Meng, 2022. "Factors Influencing Adoption Intention for Electric Vehicles under a Subsidy Deduction: From Different City-Level Perspectives," Sustainability, MDPI, vol. 14(10), pages 1-24, May.
    12. Gordon, Ross & Dibb, Sally & Magee, Christopher & Cooper, Paul & Waitt, Gordon, 2018. "Empirically testing the concept of value-in-behavior and its relevance for social marketing," Journal of Business Research, Elsevier, vol. 82(C), pages 56-67.
    13. Karolina Bielawska & Magdalena Grebosz-Krawczyk, 2021. "Consumers’ Choice Behaviour Toward Green Clothing," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 238-256.
    14. Adnan, Nadia & Md Nordin, Shahrina & Hadi Amini, M. & Langove, Naseebullah, 2018. "What make consumer sign up to PHEVs? Predicting Malaysian consumer behavior in adoption of PHEVs," Transportation Research Part A: Policy and Practice, Elsevier, vol. 113(C), pages 259-278.
    15. Jingyang Duan & Mingyang Zhang & Baodong Cheng, 2023. "Study on Consumers’ Purchase Intentions for Carbon-Labeled Products," Sustainability, MDPI, vol. 15(2), pages 1-16, January.
    16. Han, Liu & Wang, Shanyong & Zhao, Dingtao & Li, Jun, 2017. "The intention to adopt electric vehicles: Driven by functional and non-functional values," Transportation Research Part A: Policy and Practice, Elsevier, vol. 103(C), pages 185-197.
    17. Shanyong Wang & Jin Fan & Dingtao Zhao & Shu Yang & Yuanguang Fu, 2016. "Predicting consumers’ intention to adopt hybrid electric vehicles: using an extended version of the theory of planned behavior model," Transportation, Springer, vol. 43(1), pages 123-143, January.
    18. Wenbo Li & Ruyin Long & Hong Chen & Feiyu Chen & Xiao Zheng & Muyi Yang, 2019. "Effect of Policy Incentives on the Uptake of Electric Vehicles in China," Sustainability, MDPI, vol. 11(12), pages 1-20, June.
    19. Sovacool, Benjamin K. & Abrahamse, Wokje & Zhang, Long & Ren, Jingzheng, 2019. "Pleasure or profit? Surveying the purchasing intentions of potential electric vehicle adopters in China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 124(C), pages 69-81.
    20. Higueras-Castillo, Elena & Liébana-Cabanillas, Francisco José & Muñoz-Leiva, Francisco & García-Maroto, Inmaculada, 2019. "Evaluating consumer attitudes toward electromobility and the moderating effect of perceived consumer effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 387-398.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:3:p:1989-:d:1042292. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.