From Start-Up Capital to Diversification and Sustainability of Personal Branding Activities
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- Anna Gorska & Grzegorz Mazurek, 2021. "The effect of the CEO media coverage on corporate brand equity: evidence from Poland," Oeconomia Copernicana, Institute of Economic Research, vol. 12(2), pages 499-523, June.
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Keywords
personal brand; start-up capital; personal branding; cultural capital; economic capital; social capital;All these keywords.
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