Self-presentation in Instagram: promotion of a personal brand in social networks
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Cited by:
- Constantinos Nicolaou, 2022. "Generations and Branded Content from and through the Internet and Social Media: Modern Communication Strategic Techniques and Practices for Brand Sustainability—The Greek Case Study of LACTA Chocolate," Sustainability, MDPI, vol. 15(1), pages 1-28, December.
- Lili Wang & Hanyu (Yuki) Chen & Xuan Zhang, 2024. "Make a good impression: Recommend different products for self-presentation," Australian Journal of Management, Australian School of Business, vol. 49(4), pages 581-604, November.
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More about this item
Keywords
social networks; self-presentation; personal brand; brand promotion; trust;All these keywords.
JEL classification:
- M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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