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Personal reputation and the organization

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  • Zinko, Robert
  • Rubin, Mark

Abstract

Drawing from fields such as marketing psychology, strategy, social psychology, and organizational behavior, the present examination explores the individual and organizational bases for personal reputation; specifically, how different bases interact with one another to produce an individual’s reputation within organizations. It is proposed that individuals use personal reputations to satisfy their need for positive self-esteem as well as to secure their sense of belonging in organizations. Furthermore, reputation allows individuals to obtain rewards such as autonomy, power, and career success and the opportunity to signal key information to audiences. Likewise, organizations utilize personal reputations to predict their members’ behaviors, market those who are a part of the organization to others, build their own corporate reputations, and signal information to consumers and competitors. To further this understanding of personal reputation an examination is presented as to how organizations serve as an essential context within which individuals realize their personal reputations and regulate their behavior.

Suggested Citation

  • Zinko, Robert & Rubin, Mark, 2015. "Personal reputation and the organization," Journal of Management & Organization, Cambridge University Press, vol. 21(2), pages 217-236, March.
    • Handle: RePEc:cup:jomorg:v:21:y:2015:i:02:p:217-236_00
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    Cited by:

    1. Agnieszka Walczak-Skałecka, 2023. "From Start-Up Capital to Diversification and Sustainability of Personal Branding Activities," Sustainability, MDPI, vol. 15(24), pages 1-24, December.
    2. Bao, Xing & Mirchandani, Prakash & Shang, Jennifer & Narayan, Ramasubbu, 2023. "Playing politics or playing right: Impacts of reputation-seeking on short-term disruptions management," Omega, Elsevier, vol. 116(C).
    3. Maria Kakarika & Shiva Taghavi & Helena V. González-Gómez, 2024. "Don’t Shoot the Messenger? A Morality- and Gender-Based Model of Reactions to Negative Workplace Gossip," Journal of Business Ethics, Springer, vol. 189(2), pages 329-344, January.
    4. Demirbağ Orkun & Demir Hale Cide & Yozgat Uğur, 2020. "Political Will, Political Skill, Network Resources and Personal Reputation: A Serial Two-Mediator Model," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 28(3), pages 26-56, September.

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