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Building Muscles from Eating Insects

Author

Listed:
  • Rafaela Flores Kuff

    (Management and Business School, ESAN Federal University of Mato Grosso do Sul, Campo Grande 79046-460, Brazil)

  • Thelma Lucchese-Cheung

    (Management and Business School, ESAN Federal University of Mato Grosso do Sul, Campo Grande 79046-460, Brazil)

  • Filipe Quevedo-Silva

    (Management and Business School, ESAN Federal University of Mato Grosso do Sul, Campo Grande 79046-460, Brazil)

  • Arthur Mancilla Giordani

    (Management and Business School, ESAN Federal University of Mato Grosso do Sul, Campo Grande 79046-460, Brazil)

Abstract

Research and market data have shown a growing demand for sports supplements and increasing consumers’ awareness regarding their health and environmental attributes. An extended Theory of Planned Behavior (TPB) framework was tested to explain insect-based protein bars and powder consumption among 256 Brazilians who are gym users and consume conventional sports supplements and results were analyzed using PLS-SEM. Perceived risk outperformed attitude as a predictor, diminishing the intention to consume insect-based sports supplements. Health proved to be the most important explanatory factor of attitude, while sustainability resulted in a smaller effect and taste impact was not significant. Whereas media was significant and a relatively strong predictor of the subjective norm, experts were not. Media content, such as social media, receives more attention and the information that gym users value is not predominantly provided by health professionals in the case of muscle-building products. Policymakers, marketing professionals, consumer psychology and product development can also benefit from the results to provide clear and accessible information about supplements across all sporting communities to reduce risk perception and increase acceptance.

Suggested Citation

  • Rafaela Flores Kuff & Thelma Lucchese-Cheung & Filipe Quevedo-Silva & Arthur Mancilla Giordani, 2023. "Building Muscles from Eating Insects," Sustainability, MDPI, vol. 15(22), pages 1-16, November.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:22:p:15946-:d:1280112
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    References listed on IDEAS

    as
    1. Marta Ros-Baró & Patricia Casas-Agustench & Diana Alícia Díaz-Rizzolo & Laura Batlle-Bayer & Ferran Adrià-Acosta & Alícia Aguilar-Martínez & Francesc-Xavier Medina & Montserrat Pujolà & Anna Bach-Faig, 2022. "Edible Insect Consumption for Human and Planetary Health: A Systematic Review," IJERPH, MDPI, vol. 19(18), pages 1-29, September.
    2. Joanna Bartkowicz & Ewa Babicz-Zielińska, 2020. "Acceptance of bars with edible insects by a selected group of students from Tri-City, Poland," Czech Journal of Food Sciences, Czech Academy of Agricultural Sciences, vol. 38(3), pages 192-197.
    3. Hsiao-Ping Chang & Chun-Chieh Ma & Han-Shen Chen, 2019. "Climate Change and Consumer’s Attitude toward Insect Food," IJERPH, MDPI, vol. 16(9), pages 1-17, May.
    4. Marta Ros-Baró & Violeida Sánchez-Socarrás & Maria Santos-Pagès & Anna Bach-Faig & Alicia Aguilar-Martínez, 2022. "Consumers’ Acceptability and Perception of Edible Insects as an Emerging Protein Source," IJERPH, MDPI, vol. 19(23), pages 1-13, November.
    5. Kennedy O. Pambo & Robert M. Mbeche & Julius J. Okello & George N. Mose & John N. Kinyuru, 2018. "Intentions to consume foods from edible insects and the prospects for transforming the ubiquitous biomass into food," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 35(4), pages 885-898, December.
    Full references (including those not matched with items on IDEAS)

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