Modeling the Effect of Climate Change on Sustainable Food Consumption Behaviors: A Study on Artificial Meat and Edible Insects

The aim of this study is to examine the effects of individuals’ climate change risk perceptions on artificial meat and edible insect diffusion optimism and the mediating role of food neophobia in these effects. The findings of this study are important because of the contribution that the preference behavior of innovative foods for mitigating the impact of climate change and managing climate change-induced food shortages can make within the framework of the Protection Motivation Theory. Türkiye was selected as the research region. The data obtained using quantitative analysis methods were transformed into findings through statistical analysis (such as structural equation modeling). This study revealed that individuals with high climate change risk perception evaluate alternative protein sources such as artificial meat and edible insects more positively. Food neophobia does not play an important role in these trends. This study emphasizes the importance of sustainable food consumption in combating climate change. To promote the spread of alternative protein sources, such as artificial meat and edible insects, individuals’ risk perceptions need to be increased, and food neophobia needs to be reduced. In this context, it is recommended to increase public awareness of climate change and develop educational programs. This study has the potential to contribute to the development of strategies to promote sustainable food consumption behaviors.